Le rapport de Nielsen sur l'audience totale de février 2020 met en évidence la fragmentation des médias et le temps passé par les consommateurs sur les technologies traditionnelles et naissantes. Ce rapport fournit des indications sur les nombreux choix médiatiques qui s'offrent aux consommateurs et sur la manière dont ils peuvent tirer parti de ces choix.
The Nielsen Total Audience Report uses Nielsen’s industry-leading intelligence to provide media owners, publishers, programmers, brands, marketers and agencies alike with a bold new take on what might be next and what they should consider as they seek to navigate this ever-expanding ecosystem.
This is a “Streaming Wars” takeover edition of the Total Audience Report, focusing on how much content exists in the viewing ecosystem, how much time consumers spend using streaming services on the television set, and a look at what drives consumers’ video, audio and streaming service choices.
The report also includes reach and time spent metrics for a variety of demographics across television, TV-connected devices, audio and digital(computer, smartphone, tablet) platforms.
