For many, the shift from the summer heat to the crisp autumn air means one thing: sports are coming. Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. While some of us enjoy watching these events from the comfort of our own homes, many audiences choose to rally around their fellow fans to cheer from bars, restaurants and an array of other out-of-home (OOH) venues. The allure of experiencing live sporting events in OOH environments is a phenomenon that marketers and advertisers need to take note of, as these OOH audiences present enticing characteristics and behaviors that could prove useful to their business. Often overlooked, these audiences are young, engaged and relish a viewing experience that only being at the stadium can replicate.
