Webinaire : La créativité est reine à l'ère de la distraction

In today’s crowded and distracting consumer environment, marketers are increasingly taking risks as a way to break through the clutter and engage with consumers. Join Dr. Carl Marci, Chief Neuroscientist at Nielsen, as he shares insights from three recent, ground-breaking Nielsen studies that reinforce the important role that neuroscience plays in gaining a deeper-level of understanding of consumers’ response to advertising.