02_Eléments/Icônes/Flèche à gauche Retour à Insight

Perspectives > FMCG & retail

Super Bowl Super Facts

0 minute read | February 2016

For marketers, Super Bowl Sunday is one of the most influential days of the year. Its impressive reach spans many avenues of influence and industries, directly reaching millions of engaged consumers. What began as a “must watch” event 50 years ago has become an all-encompassing media experience that is talked about online, offline and throughout Super Bowl viewing parties across the country.

So what makes the big game so super? We think the infographic below speaks volumes.

Poursuivre la recherche d'informations similaires

Nos produits peuvent vous aider

  • Lift de marque

    Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across…

  • Télévision linéaire internationale

    Uncover comprehensive insights into global linear TV audiences to optimize content, programming, and ad…

  • Mesure de la télévision nationale et locale aux États-Unis

    Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…