Étude de cas : Optimiser la création grâce à la neuroscience du consommateur

The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad, in which a father is seen enthusiastically participating in a cheer routine with his young daughter. Nielsen applied its full suite of neuroscience tools to capture a holistic understanding of consumer response.