In its first week of publication, Going Rogue: An American Life by former Alaska Governor Sarah Palin was the highest-selling book of the week in the U.S. according to Nielsen Bookscan, debuting ahead of titles by best-sellers James Patterson and Stephen King whose books also debut that week.
| Top 10 Book Sales: Week Of Nov. 16, 2009 | |||
|---|---|---|---|
| Rang | Title | Auteur | Date de publication |
| 1 | GOING ROGUE : UNE VIE AMÉRICAINE (couverture rigide) | Sarah Palin | 11/1/2009 |
| 2 | I, ALEX CROSS (hardcover) | James Patterson | 11/1/2009 |
| 3 | UNDER THE DOME (couverture rigide) | Stephen King | 11/1/2009 |
| 4 | LE SYMBOLE PERDU (couverture rigide) | Dan Brown | 9/1/2009 |
| 5 | DOG DAYS (couverture rigide) | Jeff Kinney | 10/1/2009 |
| 6 | FORD COUNTY (couverture rigide) | John Grisham | 11/1/2009 |
| 7 | OUVERT (couverture rigide) | Andre Agassi | 11/1/2009 |
| 8 | ECLIPSE (livre de poche) | Stephenie Meyer | 8/1/2009 |
| 9 | AYEZ UN PEU DE FOI (couverture rigide) | Mitch Albom | 9/1/2009 |
| 10 | TWILIGHT (livre de poche) | Stephenie Meyer | 9/1/2006 |
| Source : The Nielsen Company : The Nielsen Company |
In comparison to first week book sales by current or past presidents, or by other vice presidential or presidential contenders, Palin runs second behind Bill Clinton’s memoir, Ma vie, and just ahead of Secretary of State, Hillary Clinton’s Histoire vivante.
| Top 10 des ventes de livres politiques la première semaine | |||
|---|---|---|---|
| Auteur | Title | Année de sortie | Ventes de la première semaine* |
| Bill Clinton | Ma vie | 2004 | 606,000 |
| Sarah Palin | Devenir rebelle | 2009 | 469,000 |
| Hilary Clinton | Histoire vivante | 2003 | 440,000 |
| Barack Obama | L'audace de l'espoir | 2007 | 67,000 |
| John McCain | Pourquoi le courage est important | 2004 | 6,000 |
| Joe Biden | Promesses à tenir | 2007 | 5,000 |
| John McCain | Cela vaut la peine de se battre | 2002 | 4,000 |
| John McCain | Décision difficile | 2007 | 3,000 |
| John McCain | Le caractère détermine le destin | 2005 | 1,000 |
| George W. Bush | Nous vaincrons | 2003 | 1,000 |
| Source : The Nielsen Company. *Data does not include sales from Wal-Mart, Sam’s, BJ’s, or libraries |
The media blitz surrounding the book had an impact on more than book sales. Palin’s Nov. 16 appearance on The Oprah Winfrey Show, gave a boost to the talk show queen’s ratings in several major markets. In some cases, more than doubling the average audience when compared to the prior month.
| Villes ayant enregistré la plus forte augmentation du nombre de foyers téléspectateurs pour l'apparition de Sarah Palin dans l'émission Oprah Winfrey Show |
|||
|---|---|---|---|
| Marché | Apparition de Palin | Moyenne des 4 semaines précédentes | % de variation |
| Indianapolis | 11.4 | 5.0 | 128% |
| Memphis | 10.2 | 5.0 | 104% |
| San Diego | 10.4 | 5.2 | 100% |
| Columbus, OH | 10.0 | 5.1 | 96% |
| Seattle | 8.4 | 4.3 | 95% |
| Los Angeles | 5.3 | 2.8 | 89% |
| Dayton, OH | 5.3 | 2.9 | 83% |
| Raleigh | 8.2 | 4.5 | 82% |
| Fort Myers | 7.8 | 4.3 | 81% |
| Oklahoma | 9.4 | 5.2 | 81% |
| Source : The Nielsen Company : The Nielsen Company |
Since the 2008 elections, the former vice presidential candidate remained a hot topic in the media and the blogosphere, as buzz inched up around the book’s release. However, even at the height of the book tour, the web chatter did not eclipse the web attention garnered by her premature exit from the post of Alaska governor earlier this summer.
