Jeux olympiques
insights hub
Nielsen’s data behind the
fans, brands and athletes
Discover fan insights, sponsorship trends and influential athletes for the 2024 Paris Olympic Games—powered by Nielsen data.
Les idées des fans
Découvrez comment les fans des Jeux Olympiques évoluent à travers le monde
With August 2022 data, learn how popular different Olympic sports are in countries around the world, as well as across different ages.
Pleins feux sur Paris 2024
Explore audience enthusiasm for the upcoming games
Tendances en matière de parrainage
Découvrez l'impact des sponsors sportifs sur les marques
With audiences tuning in to sports events like the Olympic Games in big numbers, the opportunity arises for brands to create connections.
Probabilité d'un intérêt accru pour les produits chez les sponsors des Jeux Olympiques
Source: Nielsen Fan Insights, February 2024
Athlètes influents
Comprendre l'influence de certains des plus grands athlètes qui se rendent à Paris
Athletes are gaining fans in their own right. We analyzed the Instagram accounts of some of the biggest names in this year’s Games to understand their potential as partners in influencer marketing.
| Nom de l'athlète | Drapeau national | Le sport | Instagram Handle | Suiveurs | Croissance du nombre d'abonnés | Taux d'engagement | Accessibilité du public | Valeur moyenne des publications de marque (USD) |
|---|---|---|---|---|---|---|---|---|
| Simone Biles |  | Gymnastique | @simonebiles | 7.1M | 0.38% | 3.15% | 68.79% | $93,510 |
| Tom Daley |  | Plongée | @tomdaley | 3.2M | -1.24% | 1.60% | 67.17% | $21,321 |
| Caeleb Dresself | | Natation | @caelebdressel | 629K | -0.83% | 0.41% | 79.87% | $1,055 |
| Carlos Alcaraz |  | Tennis | @carlitosalcarazz | 4.7M | 7.31% | 3.78% | 83.70% | $71,277 |
| Eliud Kipchoge |  | marathon | @kipchogeeliud | 2.6M | 4.74% | 3.89% | 78.11% | $41,069 |
| Katie Ledecky | | Natation | @katieledecky | 605K | 1.67% | 2.88% | 70.03% | $7,156 |
| Léon Marchand |  | Natation | @leon.marchand31 | 191K | 15.28% | 21.71% | 87.53% | $15,843 |
| Leylah Fernandez |  | Tennis | @leylahannietennis | 352K | 0.52% | 1.87% | 77.67% | $2,692 |
| Momiji Nishiya |  | Skateboard de rue | @momiji_nishiya830 | 160K | -1.43% | 8.25% | 73.49% | $5,499 |
| Shelly-Ann Fraser-Pryce |  | Track & Field | @realshellyannfp | 935K | -0.08% | 2.51% | 65.59% | $9,698 |
Source: Nielsen InfluenceScope, November 2023 – April 2024
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