Représentation des Américains d'origine asiatique
information and intersection – Nielsen matters
Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to understanding everything about the audience. Building on our role as the trusted source of measurement on media behaviors, content attributes and industry trends, we go deeper with a focus on diverse insights and inclusive intelligence. Discover the latest AANHPI insights and our work in AANHPI communities across the U.S.
Série "Diverse Intelligence" de Nielsen
Our Diverse Intelligence Series explores growing audiences’ unique media consumption habits and representation in media. The series is an industry resource to help brands, publishers and content creators better understand and reach advanced audiences—driving business growth through inclusive marketing.
As the media landscape continues to evolve, so will media consumption trends—especially when you consider the diversity of the AANHPI community, 63% of whom speak other languages besides English. Winning Asian audiences cannot be gained through a “general market” approach—there are distinct patterns of engagement, trust and affinity.
Our latest AANHPI Diverse Intelligence Series report explores how to win Asian American audiences by building trust and inclusion. The what, where and how the audience connects with brands and media isn’t just about the AANHPI community; it’s about understanding the future of the U.S. consumer market.
Anciens rapports sur les Américains d'origine asiatique
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RapportAtteindre le public américain d'origine asiatique 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to…
Publics5mins read
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RapportSeen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers,…
Publics2mins read
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RapportConfrontation avec les mythes et la marginalisation
This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report…
Publics2mins read
Dernières informations sur les Américains d'origine asiatique
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ArticlesDe la k-pop au Singles' Day : Les nouvelles données de la pertinence culturelle
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
Publics4mins read
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ArticlesLes femmes asiatiques du millénaire utilisent leur pouvoir d'achat pour protéger l'environnement
International Women’s Day insight: Brands can grow their business by connecting with eco-conscious Asian…
Publics3mins read
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ArticlesLe pouvoir des médias d'information : Une plateforme importante pour atteindre les Américains d'origine asiatique en cette année électorale
In this election year, brands have the opportunity to connect with Asian American audiences through news.
À propos des Américains d'origine asiatique
How We Reach Out
Nos experts interviennent régulièrement lors d'événements et de réunions pour partager leurs idées. Pour en savoir plus
Consultez les points de vue sur representing 14% of the U.S. population (47.4 million) et Hispaniques/Latinos
Votre vie privée est importante
Your voice, your preferences and the power you yield as a consumer matter. They matter not only to the businesses that produce the products and media you consume but also to us. At Nielsen, we are committed to being responsible with the personal data we maintain, and we are committed to protecting the privacy and security of the personal data we collect.
