Représentation des Noirs et des Afro-Américains
inclusion and pay parity are not just challenges faced by the media industry or in business; they’re also a sad and harsh reality that female athletes encounter each and every day. The issue of pay inequality between men and women was a hot topic earlier this year matters
Audience is everything.™ So, real people are always at the heart of Nielsen data. Black America represents one of the most engaged audiences and influential cultures across the media landscape. Nielsen measurement outlines the impact of Black consumers because representing every segment of the audience is essential to our business and our clients’ success.
Série "Diverse Intelligence" de Nielsen
Now in its 15th year, the Nielsen Diverse Intelligence Series is home to the latest insights on Black and African American audience trends, brand sentiments and cultural influence.
This series empowers the media industry with the expertise of Nielsen measurement solutions and insights to inform successful strategies, campaigns and programming. Centering the unique habits, segments and untapped power of Black audiences highlights the importance of cultural authenticity, inclusion and data . connecting through authentic representation. How Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. But the throughline for attention, engagement and loyalty all start with authentic cultural representation and inclusion. Explore the highlights from our latest report: The Black identity cultural edge: Insights to drive authentic consumer engagement and loyalty
Dernières informations
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ArticlesNeed to Know: What is media fragmentation and how to reach today’s audiences?
La fragmentation des médias crée des audiences dispersées. Découvrez comment engager et mesurer sur tous les canaux pour...
Les médias6mins read
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ArticlesGenerational Marketing: Why marketers should not discount age in today’s media landscape
Understand the diverse media habits of different generations and the importance of an age-inclusive approach…
Les médias6mins read
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ArticlesLe dossier : Tendances de l'écoute audio aux États-Unis au premier trimestre
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q1…
Les médias4mins read
Rapports récents sur les Noirs et les Afro-Américains
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RapportThe Black influence: How Black culture & identity drive the market
Get the key insights into the Black audience trends and identities that brands need to know to earn Black…
Publics4mins read
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RapportFaire participer le public noir
Les Noirs américains influencent les tendances dans les médias. Découvrez comment les marques peuvent se connecter et gagner avec l'inclusion.
Publics4mins read
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RapportLe public noir mondial : Façonner l'avenir des médias
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry…
Publics5mins read
About the Community
How We Reach Out
Our Nielsen Business Inclusion, Impact & Belonging thought leaders regularly speak at events and meetings to share our insights. Contact us to learn more about speaking engagements or custom research opportunities.
Consultez les points de vue sur Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S. et Hispaniques/Latinos.
Votre vie privée est importante
Your voice, your preferences and the power you yield as a consumer matter. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.
