News Center | 11-02-2026
Super Bowl LX Delivers 125.6 Million Viewers
An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsenโs Big…
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Insights | 22-12-2025
Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the seasonโs TV viewing charts?
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News Center | 09-12-2025
Football Shifts TV Viewing Towards Ad Supported, Nielsenโs Q3 2025 Ad Supported Gauge Finds
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%)…
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Insights | 10-09-2025
77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
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News Center | 09-09-2025
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also…
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Insights | 31-07-2025
Schoolโs out and the TVโs on: What kids in the U.S. watched in June
Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…
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News Center | 29-07-2025
Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsenโs Q2 2025 Ad Supported Gauge Finds
Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK โ July 29, 2025 โ Nielsen, a global…
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News Center | 24-06-2025
May 2025 – Spring with Miniscule drops in viewing figures in Poland
Warsaw โ Poland, June 24, 2025 โ Nielsen, the global leader in audience measurement, data and analytics,…
