Sports Measurement Archives

News Center | 11-02-2026

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…

News Center | 18-06-2025

LONDON, 17 June 2025 – Women’s football is on track to become one of the world’s top five sports by…

Insights | 31-03-2025

Whether you call it soccer or football, our webinar will explore how to build connections with fans of the…

News Center | 18-02-2025

NEW YORK – February 5, 2026 – Nielsen has updated the reach final number for The NFL’s Super Bowl LIX,…

News Center | 11-02-2025

NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…

Insights | 16-12-2024

2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…

Insights | 15-07-2024

The world’s top brands know that clutch performance comes from long-term investments.

Insights | 05-07-2024

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…

Data Center | 26-06-2024

Fan insights See how Olympics fandom shifts across the globe With Nielsen Fan Insights data, learn how the…

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