Einschluss-Analytik

Übersicht

Treffen Sie intelligente, fundierte Entscheidungen über Investitionen in integrative Inhalte

Content creators, distributors and brands need to make smart investments in inclusive content that is engaging today’s increasingly diverse audiences. Comparing programming diversity to audience diversity can be difficult without a deep understanding of representation on screen and advanced, detailed audience demographic data.

Designed to accelerate diversity and equity in media, Gracenote Inclusion Analytics, part of Gracenote’s Content Analytics suite of offerings, illuminates representation of on-screen talent compared with audience diversity. The solution empowers content owners, distributors and brands to make better informed decisions around inclusive content investments.

Gracenote Inclusion Analytics compares content diversity to audiences, taking into account gender, race, ethnicity, LGBTQ identity and disability. It evaluates inclusion metrics across catalogs, genres and platforms empowering creators to take advantage of key opportunities for more diverse programming–while supporting the discovery of inclusive content by viewers.

Eigenschaften

Die Metriken von Gracenote Inclusion Analytics umfassen

Anteil der Besetzung

Misst, wie repräsentativ die Besetzung in der Programmgeschichte ist.

Anteil am Bildschirm

Misst, wie sichtbar die Identitätsgruppe im Programm ist.

Index der Eingliederungschancen

Misst, wie die Darstellung auf dem Bildschirm im Vergleich zur Gesellschaft ist.

Anteil am Publikum

Misst, wie die Darstellung auf dem Bildschirm im Vergleich zur Zuschauerzahl ist.

Anwendungsfälle

Daten zur Inklusivität für Urheber, Vertreiber und Marken von Inhalten

Ersteller von Inhalten

Beantworten Sie kritische Fragen wie:

• What types of programming are resonating with diverse audiences?
• How can I support casting more diverse talent?
• How can I enable greenlighting a diverse slate of programs?

Verteiler von Inhalten

Beantworten Sie kritische Fragen wie:

• What does representation look like across our content portfolio and what are opportunities for acquiring programming to grow a more diverse audience base?
• How can I showcase diverse content for ad sales opportunities?
• How can I surface diverse programming in video guides and content recommendations?

Werbetreibende, Agenturen und Marken

Beantworten Sie kritische Fragen wie:

• How do we target inclusive content for product placement, advertising and other messaging opportunities?
• Is my brand funding the type of content that I want to be known for funding?
• How should I allocate my investments to better meet my goals on inclusivity?