Philippines – October 1 ,2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the Philippines.
Following the February announcement of the expansion of Nielsenโs measurement of YouTube ads into 11 global markets, the launch in the Philippines means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.
Die Messung der YouTube CTV-App in Nielsen ONE Ads, der plattformรผbergreifenden Produktreihe des Unternehmens zur Messung von Kampagnen, umfasst Co-Viewing und wird mit anderen YouTube-Kampagnen auf Computern und mobilen Gerรคten abgeglichen.
Arnaud Frade, President Asia, Commercial added, โDelivering deduplicated YouTube CTV measurement is a major milestone which gives our agency and advertiser clients the ability to compare YouTubeโs ad reach across computer, mobile, and CTV devices, to provide a complete picture of YouTube campaign performance. In a context where advertising budgets are increasingly fragmented, helping clients better understand the relevance of their investments is of very tangible value. Iโm thrilled to see this important development in our journey to provide true cross-platform measurement to power a better media future for all.โ
Die Aufnahme der Messung von YouTube CTV in Nielsen ONE Ads ermรถglicht es den Kรคufern, die Reichweite besser zu verstehen, die Hรคufigkeit zu verwalten und das Publikum ihrer Einkรคufe auf YouTube mit grรถรerer Vergleichbarkeit als je zuvor zu รผberprรผfen.
รber Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
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Dan Chapman
dan.chapman@niesen.com
+61 4040884
