8 von 10 mobilen Banking-Apps meldeten einen Anstieg der Besucherzahlen
Top three Current Events & Global News sites remain stableย
Sydney, Australia – 27 June 2016 – May 2016 recorded a threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site, resulting in an uplift of unique audience numbers from 604,000 to 2.5 million, according to the latest insights from Nielsen Digital Ratings (Monthly).
Die Website des Finanz- und Deregulierungsministeriums enthรคlt den AEC-Kanal und verzeichnete im Mai einen deutlichen Anstieg der Besucherzahlen von 1,8 Millionen auf 3,6 Millionen, was einem Zuwachs von 96% entspricht. Der Anstieg der Besucherzahlen resultiert aus neuen Anmeldungen zur Wahl, der Aktualisierung der Daten von Wรคhlern, der Beantragung von Briefwahlen, dem Interesse an รnderungen der Wahlordnung des Senats und Beschรคftigungsmรถglichkeiten. Es wird erwartet, dass sich der Anstieg der Besucherzahlen in den nรคchsten Monaten im Vorfeld der Bundestagswahl am 2. Juli fortsetzen wird.
In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences. CommBank continues to lead the mobile banking app subcategory with unique audience numbers of 4 million. Other banking mobile apps saw large uplifts in traffic – Bankwest (81.04%), Suncorp Bank (18.81%) and St George (16.74%) over the past month. Westpac Group saw significant increases in unique audiences during May to its Bank of Melbourne (80.47%), St George (18.43%) and Westpac (10.28%) sites.
Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on SBS.com.au saw a strong overall gain of 17.54%.
The news category stabilised off an April peak with consistency in the top three leaders; news.com.au, smh.com.au and ABC news remaining in the same positions for unique audience numbers. There was some movement amongst the other sites; Yahoo7 returned to 7th from its April peak, The Daily Mail rose from 5th to 4th whilst the Herald Sun jumped above The Age.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR MAY 2016
|
Name |
Einzigartige Zielgruppe (000) |
Seitenaufrufe pro Person |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5494 |
51 |
12 |
01:09:18 |
|
smh.com.au |
5102 |
27 |
10 |
00:56:18 |
|
ABC News Websites |
4635 |
21 |
8 |
00:23:28 |
|
Daily Mail Australien |
3173 |
22 |
9 |
00:36:09 |
|
The Guardian |
3091 |
13 |
9 |
00:31:27 |
|
ninemsn Nachrichten Websites |
3074 |
18 |
9 |
00:19:44 |
|
Yahoo7 Nachrichten Websites |
2897 |
11 |
7 |
00:11:35 |
|
Herald Sun |
2769 |
24 |
9 |
00:45:09 |
|
Das Alter |
2638 |
37 |
12 |
00:51:28 |
|
BBC |
2543 |
27 |
10 |
00:42:02 |
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Jackie Helliker
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Email: jackie.helliker@nielsen.com
