Insights | 06-08-2025
Wie Vermarkter im Asien-Pazifik-Raum die Nase vorn haben
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 21-03-2024
Wie Vermarkter personalisiertes Marketing im gesamten รkosystem der digitalen Werbung vorantreiben kรถnnen
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 12-10-2023
Wissenswertes: Wie man digitale Zielgruppen und Kampagnen misst
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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Insights | 25-07-2023
Liberty Globals Weg zur Super-Aggregation von Metadaten mit Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive,…
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Insights | 29-03-2022
ไบ็ดๅๅบๅใๆดป็จใใไธใงใฎใชใผใใฃใจใณใน็่งฃใฎ้่ฆๆง
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Insights | 08-02-2022
Eindrรผcke 2.0: Der groรe Gleichmacher
While the media industry has been using impressions for years, the transition to impressions for complete and…
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Insights | 08-02-2022
ใคใณใใฌใใทใงใณ 2.0๏ผใกใใฃใขๆฅญ็ใซใใใ้่ฆใชใคใณใฉใคใถใผ
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Insights | 02-12-2021
In today’s media industry, every second really counts
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single…
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Insights | 15-11-2021
In unsicheren Zeiten sollte eine kontinuierliche Planung die neue Norm sein
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order…
