Nielsen Power Chat with Tony Coles, Division President, iHeartMedia & Founder, Black Information Network
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers. And with the advertising industry’s commitments to spend with Black-owned media, new opportunities to expand programming have emerged for Black-owned radio, which reaches more than 6 million Black listeners each week.
From the National Association of Black Owned Broadcasters network of radio stations airing More Than That with Gia Peppers, to the Black Information Network from iHeartMedia delivering news 24/7, audio content about the diverse experiences across Black America are in demand.
Im folgenden Video sprach Charlene Polite Corley, Vice President of Diverse Insights and Partnerships bei Nielsen, mit Tony Coles, Division President, iHeartMedia und Gründer des Black Information Network, über die Macht des Radios und die Schaffung einer Plattform für authentischere schwarze Stimmen und differenzierte Geschichten. Sehen Sie zu und erfahren Sie mehr über:
- New opportunities to engage Black listeners with news and talk formats, beyond the usual Urban Contemporary or R&B formats
- Die Gründung des Black Information Network und die Notwendigkeit, in vielfältigere Nachrichtenredaktionen zu investieren
- Wie COVID die Pläne des Senders durcheinanderbrachte, aber zu einem besseren Journalismus in der Redaktion führte
Learn more about the reach and profiles of Black-owned radio listeners in our Diverse-Owned Media Audience Reach and Profiles report.
