Konversionsorientierte Marketingstrategien sind nicht erst durch die Pandemie entstanden, aber verkaufsorientierte Kampagnen standen im letzten Jahr im Vordergrund, als Marken rund um den Globus ihre breiteren Marketingbemühungen pausierten. Jetzt, da die weltweiten Werbeausgaben steigen, ist es für Marken und Werbetreibende wichtig, über den kurzfristigen Horizont - und den bestehenden Kundenstamm - hinaus zu denken.
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. That appeal, however, shouldn’t overshadow the importance of brand building, especially for brands that pulled back last year and now need to re-engage with consumers. Even more importantly, brand building efforts are measurable and can be correlated with long-term sales.
To learn more about the tangible impact that brand building has on sales, we recently spoke with Cara Kantrowitz, Vice President, Solutions Consulting, who helps debunk the myth while highlighting how brand building is even more important in light of recent shifts in consumer behavior.
For additional insights, download our recent Brand Resonance white paper.
