The Gauge™
TV Viewing trends in the U.S.
Navigieren Sie die TV-Landschaft mit Präzision. Untersuchen Sie in einer monatlichen Makroanalyse das Sehverhalten der Zuschauer auf den wichtigsten TV-Übertragungsplattformen.
Untersuchen Sie, wie die Amerikaner plattformübergreifend fernsehen
Monatlicher Fernsehkonsum nach Plattform
January 2026
Total day | Persons 2+
Entdecken Sie, wie die Amerikaner über verschiedene Medienanbieter hinweg fernsehen
Monatlicher Fernsehkonsum nach Verteiler
Copyright © 2026 The Nielsen Company (US), LLC. All Rights Reserved.
Das anzeigengestützte Messgerät
Vierteljährlicher Anteil des werbefinanzierten Fernsehens
Q4, 2025
Total day | Persons 2+
Werbefinanzierter Anteil am TV
Q4, 2025
Total day | Persons 2+
Kategorie Anteil des werbefinanzierten Fernsehens
Copyright © 2026 The Nielsen Company (US), LLC. All Rights Reserved.
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Methodik/FAQ
Alle Ihre Fragen beantwortet: The Gauge FAQ
- The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
- All the data is time period based for each viewing source. The data, representing a broadcast month, is based on Live+7 viewing for the reporting interval (Note: Live+7 includes live television viewing plus viewing up to seven days later for linear content).
- Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
- Ab dem Intervall Juni 2023 hat Nielsen damit begonnen, Streaming-Content-Ratings zu verwenden, um Original-Inhalte zu identifizieren, die von den in diesem Dienst gemeldeten Plattformen verbreitet werden, um die über Kabel-Set-Top-Boxen angesehenen Inhalte neu zu klassifizieren. Diese Inhalte werden dem Streaming und der Streaming-Plattform, die sie verbreitet hat, gutgeschrieben. Außerdem werden sie aus der Kategorie "Sonstige" entfernt, in der sie zuvor aufgeführt waren. Inhalte, die bei der Bewertung von Streaming-Inhalten nicht als Original identifiziert werden und über eine Kabel-Set-Top-Box angesehen werden, werden weiterhin in der Kategorie Sonstige erfasst.
- Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
- Linear streaming via vMVPD apps (e.g., Hulu Live, YouTube TV) are excluded from the streaming category. ‘Hulu SVOD’ and ‘YouTube Main’ within the streaming category refer to the platforms’ usage without the inclusion of linear streaming.
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