报告 > 体育报道 > U.S. Sports Fan Insights Report 

美国体育迷洞察报告 

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan Insights Report provides national-level sports fan data to quantify fanbases, inform marketing strategies and make confident sponsorship investment decisions.

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Bundle and Save: Get both the U.S. Sponsorship Media Valuation Report and the U.S. Fan Insights Report for only $899.

报告详情:

  • League driven dataset: U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour. 
  • Demographics included: Age, Gender, Ethnicity, Region, Education, Marital Status and Kids in Household.  
  • Coverage: U.S. Only.  
  • Sample size: N=17.750
  • Time period: January – May 2025.  
  • Format: .pdf

如何使用这些信息?

  • 量化和定义粉丝群,了解他们的行为和偏好,从而扩大受众群体 
  • 通过将您的品牌与正确的受众联系起来,使您的赞助投资回报最大化。
  • 制定数据驱动的内容和激活策略,与粉丝产生共鸣。

Applicable use cases: Brands, agencies, media entities and sports properties rely on Nielsen Fan Insights to understand, grow and connect with fans in the competitive sports landscape.  

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