Bundle and Save: Get both the U.S. Sponsorship Media Valuation Report and the U.S. Fan Insights Report for only $899.
报告详情：
- Data included: Duration and Quality Index(QI) Media Value for brand exposures appearing in TV broadcasts of live games.
- Leagues and seasons covered: NFL (2024-2025 season), NBA (2024-2025 season), MLB (2024 season), NHL (2024-2025 season), WNBA (2024 season), NWSL (2024 season), NASCAR (2024 season), and PGA Tour (2024 season, US values only).
- QI media value methodology: Uses cutting-edge AI technology to capture brand exposure metrics, applies Nielsen’s proprietary QI Score to weight and discount exposures, and combines audience data and advertising rates to calculate QI Media Value.
- Exclusions: Non-sponsor exposures, such as sports properties’ logos or broadcast partners, and apparel manufacturer exposures were removed from the analysis.
如何使用这些信息？
权利持有人：
- 评估您的赞助资产及其相关价值与体育赞助行业领先者的差距。
- 通过了解表现最出色的地产公司在提高赞助商媒体价值方面的做法，利用这些洞察力来确定改进您的产品和赞助套餐的机会。
- 利用数据更好地定位您的资产，并向潜在赞助商展示其竞争价值。
品牌
- Compare the value you’re receiving from your current sponsorships against the industry leaders.
- 利用行业基准来证明您的赞助投资所产生的价值与其他品牌所产生的价值相当，甚至更好。
机构：
- 利用行业基准，为权利持有人和品牌客户提供有数据支持的建议。
- 利用该报告，您可以向客户展示其资产或潜在合作关系与行业领先者的比较情况，从而为客户制定更有说服力的建议。
- 发现新机遇：通过分析表现最出色的体育项目的媒体价值，为您的客户发现新趋势。
Applicable use cases: Sports properties (leagues and teams), corporate brands and sponsors, and sports marketing agencies rely on this report to make data-driven decisions and maximize the value of their sports sponsorship investments.
您想获取更多数据吗？
