本报告包括家庭层面的消费者洞察，如
- 参观的快餐店
- 参观过的餐厅
- 访问过的任何餐厅
- 使用的送餐服务
报告详情：
- 行业特定数据集
- Age groups included: General Population, 18-34, 35-54, 55+
- Time Period: July 2023 – October 2024
- Format: .xlsx
指定市场区域 (DMA) 定义
- 东北 DMA include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
- Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
- Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
- Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
- West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma.
- Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.
为什么要信任斯卡布罗行业报告？
这些行业报告基于尼尔森的斯卡伯勒解决方案，该研究可捕捉包括餐饮业在内的 2000 多个行业的本地和全国消费者洞察力。
如何使用这些信息？
利用斯卡伯勒数据和消费者洞察力，您可以做出更明智的战略决策，确定预算分配和产品推广的关键市场，分析和定义消费者细分市场，并最终提高产品和服务的销售额。
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