Copenhagen, Denmark, June 18, 2020 – The Contracting Authority representing the main Danish TV broadcasters and Nielsen (NYSE: NLSN) today announced a five-year agreement under which Nielsen will be endorsed as the new provider of the Measurement of Viewers in Denmark.
自 2022 年 1 月 1 日起，尼尔森的创新解决方案将为丹麦市场带来传统电视传播和流媒体平台上视频受众的整体视图。除线性电视广播外，这将意味着家庭联网电视和数字设备上的 BVOD（广播视频点播）服务的可见性。
尼尔森的解决方案将尼尔森的单一来源面板与基于人口普查的测量相结合，为媒体所有者和购买者提供了一个精细的数据集，涵盖了人们如何通过广播和流媒体平台参与视频的日常视角。这种混合方法提供了丹麦受众的更全面的视角，反映了当今众多的观看选择。它使业界能够看到全局并实现货币化。
尼尔森丹麦媒体商业负责人Chantale Coulombe表示："视频内容的新世界比以往任何时候都更加复杂。它需要一种基础设施，不仅能覆盖各种新的技术配置以满足当今的需求，还能与时俱进地快速发展。独立、可信、创新的测量对于媒体卖方和买方进行受众指标交易至关重要。尼尔森的良好声誉将为丹麦市场提供这样做的信心和透明度"。
Matt O’Grady, Global Commercial President Nielsen Media added: “Nielsen’s latest generation television panel technologies – Nielsen’s Streaming and Nano Meters – as well as the state-of-the art digital device panel and census solutions and methodologies have been deployed all over the world. We can ensure that our full portfolio of products will provide the Danish media industry with the linear and streaming data they need to grow their business. The Nielsen team will hit the ground running, providing the Danish market with the confidence that our measurement has been proven and tested all over the world.”
Frederik Barnholdt, Head of Market & Performance Measurement at TV 2 and Chairman of the Danish TV stations steering committee concluded: “The viewing behaviour in Danish homes is changing rapidly and we are positive to select Nielsen as our endorsed measurement provider to help buyers and sellers monetise it. Nielsen’s panel of 1,750 households is the largest panel we have had to date and this will ensure a greater understanding of video consumption on broadcast and streaming platforms.”
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
