The American media day starts early, ends late and involves a lot of choice in what to watch, listen to and read. Audio accounts for nearly 20% of daily time; in Q3 2024 that translated to 3 hours and 57 minutes of daily1 listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio. The Record is a quarterly report card on how U.S. consumers spend their listening time, fueled by Nielsen and Edison Research.
While advertisers are constantly tracking changes in consumer behavior to improve the impact of their cross-channel marketing, 记录 helps cut through with a unique representation of the time spent with ad-supported audio channels.
From July to September 2024, listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 11% with streaming audio services and 3% with satellite radio. Among 18-to-34 year-olds, radio now accounts for the majority of daily time spent with ad-supported audio; growing to 51% in the past quarter from 48% in the second quarter. Listening share for podcasts (31%) among the same audience decreased for the second quarter in a row, down from 35% in Q2 and 37% in Q1.
季度快照：爱迪生研究公司的耳朵份额
本图显示了 2024 年第三季度美国人使用广告支持音频的情况。
Explore even more audio insights with the additional data tables here.
不仅仅是年轻听众在收听广播这一最初的广告支持音频平台。在每个年龄段，消费者每天花在广播上的广告音频时间都超过一半，35 岁及以上的听众将近 75% 的音频时间都花在了广播上。
下表报告了覆盖面最大的 15 种调幅/调频广播节目在不同格式、年龄、人口和平台下的收听份额变化情况。这些表格区分了所有广播收听份额和流媒体收听份额，后者是指收听 AM/FM 广播电台数字流媒体的听众。
按格式跟踪广播收听情况
本图表比较了哪些广播形式的收听率最高，以及总体广播（广播和流媒体的总和）和流媒体广播之间的差异。
Explore even more audio insights with the additional data tables here.
与 U.S. election news heating up and key sporting events in the third quarter, we saw the share of streaming listening for News and Sports programming increase. Streaming ‘shares’ were also noticeably higher this quarter for both Adult Contemporary and Urban Adult Contemporary / R&B, while Classic Rock shares remained elevated—a common trend seen during summer months when listening often peaks compared to the rest of the year.
Explore even more audio insights with the additional data tables here.
这些数据表明，音频仍然是美国人日常媒体习惯的固定组成部分。当您深入研究受众趋势并开始为 2025 年制定计划时，请考虑如何将音频融入您的跨媒体活动中。
记录》对整个广播领域的音频收听行为进行了季度分析。图表显示了美国听众的日均使用率和收听份额。
如需了解更多音频数据和见解，请联系我们的专家团队。
资料来源
1Edison Research, “Share of Ear®” Q3 2024
