Na quinta-feira, 21 de junho, mais de 24.000 colaboradores da Nielsen de 91 países se voluntariaram em mais de 1.450 eventos para participar de nosso sétimo Nielsen Global Impact Day (NGID) anual. O NGID é nosso dia anual de serviço, quando incentivamos nossos colegas de todo o mundo a doar seu tempo, habilidades e conhecimentos para beneficiar suas comunidades.
“All Nielsen associates have 24 hours of dedicated volunteer time annually, and Nielsen Global Impact Day is one of many ways they can volunteer. NGID compliments the individual actions of our associates throughout the year and is a fantastic way for us to get involved and engage in our communities as a collective Nielsen family,” said Crystal Barnes, senior vice president of Global Responsibility and Sustainability at Nielsen.
Os eventos de voluntariado da NGID acontecem por meio da coordenação de líderes locais em todo o mundo, que levantam a mão para trabalhar com organizações locais sem fins lucrativos e criam atividades que permitem e capacitam seus colegas associados a fazer a diferença.
Bolivar Verbel, one of this year’s global NGID7 co-leaders based in Poland and Lead Business Process Improvement Partner, reflected, “The experience of co-leading NGID globally this year and the opportunity to use my professional skills to help our communities are simply priceless. NGID shows us how volunteering is embedded in our Nielsen way. Seeing the mobilization of thousands of associates, creativity and coordination in each country, commitment of managers, and events all over the world is just exciting!”
“NGID means energy, positivity, hope and dreams,” said María Inés Sánchez, NGID7 global co-leader in Argentina and Operations Execution Project Leader. “Being able to dedicate part of my work day to such a noble cause makes me very happy. It enriches me as a person, it allows me to meet Nielsen associates with a huge heart and gives me hope that the world can be better every day.”
This commitment to volunteering is shared across Nielsen at all levels. A snapshot of our colleagues in action this year include:
- Oito membros do Comitê Executivo global da Nielsen foram voluntários na Habitat for Humanity of Coastal Fairfield County, em Connecticut, trabalhando em tarefas para ajudar a construir uma casa acessível para uma família local.
- Quando um vulcão mortal atingiu a Guatemala no início de junho, as equipes da Nielsen Cares na América Central imediatamente mudaram seus esforços de planejamento do NGID para arrecadar fundos, alimentos e itens de higiene pessoal para entregar à comunidade guatemalteca necessitada.
- Across the U.S., more than 1,600 Field Operations team members—who are spread out across the country recruiting homes for Nielsen’s panelists—connected with each other for 75+ events and 6,600 collective volunteer hours.
NGID hours will count toward Nielsen’s five-year 300,000-hour volunteer goal. Beyond NGID, the Nielsen Cares volunteer program mobilizes our data, expertise and associates throughout the year to positively impact the communities where live and work around the world. These efforts include a $10 million commitment each year to pro bono, in-kind, and skills-based volunteering projects.
For more information on our Nielsen Cares program, progress on our 5-year goals, and other ways that Nielsen gives back, check out the Our World section of the new Nielsen Global Responsibility Report.
