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Consumer & Media View

Consumer & Media View Overview

Visão geral

Pesquisa de consumidor "sempre ativa" criada para fortalecer seus negócios

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen Consumer & Media View, with its extensive breadth and depth of data, lets you access consumer research that is vital to achieving strong business and marketing goals.

Nielsen Consumer & Media View is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.

Consumer & Media View provides an invaluable resource for identifying priority audiences to inform the planning, buying, or selling of advertising media, to inform business and consumer strategies, and to build a comprehensive market/category landscape view.

Recursos

Entenda seu público

Informações avançadas sobre o público

Caracterizar os consumidores com base em seus dados demográficos, hábitos de vida, atitudes, intenções de compra e padrões de consumo de mídia.

Intenção de compra

Analise seus principais públicos em termos de propriedade do produto, intenção de compra e propensão de troca.

Descubra o que motiva o consumidor

Obtenha um entendimento profundo sobre por que os consumidores compram determinados produtos, consomem mídias específicas, seus interesses, atividades e atitudes em várias categorias

Brand & product planning

Unlock an unrivalled understanding of your market – category, product and customer penetration, product share, wallet share, and market dominance.

Use cases

Ferramentas poderosas feitas para você

Proprietários de mídia

Monetise your audiences by unlocking invaluable insights to understand your audience on a deeper level. Consumer & Media View also provides you with insight into consumer’s changing media consumption behaviours to underpin sales prospecting, marketing content and responding to briefs.

Anunciantes

Gain a competitive edge by understanding evolving consumer trends and behaviours. Categorise your current and prospective customers accurately, and identify priority  segments for growth. Stay ahead of the curve by shaping winning consumer strategies and solving business challenges, and accessing comprehensive market overviews to make data-driven decisions.

Agências

Boost the effectiveness of your media channel planning and strategy development with powerful insights across detailed media consumption behaviour, product ownership and intention to buy. Ensure your message resonates with key audiences by delving into a wealth of attitudinal and lifestyle behaviours to guide communication tone and manner.

Entidades esportivas*

*Disponível na Austrália e na Nova Zelândia

Vincule insights sobre o envolvimento dos fãs de esportes com dados característicos dos setores de varejo, mídia e esportes para entender possíveis parcerias de marca e oportunidades de patrocínio.

Cobertura

Cobertura inigualável para todas as suas necessidades de pesquisa com consumidores

*Nota: O produto é chamado de Consumer Media Insights na Nova Zelândia.