Detalhes do relatório
Industry driven dataset: Share of Voice is available for 12 industries.
- O total de gastos com publicidade é dividido por marca controladora e grupo de mídia.
- Data is broken out by Parent Company with total advertising spend by all media type group.
- Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television.
- Metric: Dollars.
- Coverage: United States of America – National View.
- Time Period: January 1st 2024 to December 31st 2024
- Format: .xlsx
Como você pode usar essas informações?
- Track: Discover where brands are placing ads, or if new brands have entered the space.
- Assess: Analyze where gaps are to increase or shift promotional efforts.
- Strategize: Leverage insights for new media plans.
Applicable use cases: This dataset provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.
