This Nielsen report provides the critical data needed to move beyond assumptions and take meaningful action now:
- Optimize Your Media Strategy: Identify the media channels where the disability community is most receptive to advertising today, and allocate your budget for improved reach and positive engagement.
- Develop Genuinely Inclusive Creative: Understand exactly what types of inclusive content and messaging truly connect and implement these findings directly into your creative briefs.
- Ensure Representation: Get clear guidance on current expectations for authentic and non-stereotypical representation to build trust and validate your campaign approach.
Use Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ right now to: Refine your media planning, guide creative development with specific insights, and build advertising strategies that demonstrably enhance engagement and foster genuine relationships with the disability community this year.
Detalhes do relatório
- Insights de pesquisas personalizadas com foco nas atitudes da comunidade de deficientes em relação à publicidade e à mídia
- Análise da receptividade à publicidade nos principais grupos de mídia
- Impacto do conteúdo inclusivo e da representação da marca no comportamento do consumidor
- Insights sobre como evitar anúncios, tolerância a anúncios e preferências por formatos de anúncios
- A função dos valores da marca e da responsabilidade social na influência das decisões de compra
- Categories: Advertising Attitudes, Media Consumption, Inclusive Advertising, Brand Perception, Consumer Insights.
- Metric: Consumer attitudes, preferences, and likelihood to engage.
- Coverage: United States of America – National View.
- Time Period: 2024
- Format: .pdf graphic file
Como você pode usar essas informações?
- Boost Relevance: Tailor your advertising to align with this community’s preferences and sensitivities to ensure your message lands effectively.
- Build Stronger Bonds: Identify and activate opportunities for connection by prioritizing inclusive messaging and authentic representation in your campaigns.
- Increase Media ROI: Use insights on platform-specific ad acceptance and avoidance by people with disabilities to make smarter media planning decisions and reduce wasted spend.
- Drive Purchase Through Purpose: Understand and align with the brand values and social causes important to the disability community to positively influence their buying decisions and build lasting loyalty.
Para obter mais informações sobre outros dados e insights para ajudar a envolver efetivamente os públicos mais importantes para você, entre em contato com um representante da Nielsen.
