A WBD ultrapassa a Polsat na única mudança no ranking dos 10 principais distribuidores de conteúdo
Warsaw, Poland, 18.02.26: Nielsen, a global leader in audience measurement, data, and analytics, has today published its All Screens Video Landscape Report looking at data in Poland from January 2026. The report reveals that Warner Bros. Discovery has taken back the top spot in the distributor rankings, a position it has not occupied since May 2025.
The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens – TVs, PCs/laptops, smartphones, and tablets. January’s data saw Warner Bros. Discovery increase its audience share percentage from 17.59% in December 2025, to 18.35% in January 2026, with Polsat in second place with 17.54% and TVP taking the final podium position with a 17.21% share. All other rankings in the top 10 remain unchanged.
Janeiro também registrou um aumento no tempo dedicado ao consumo de conteúdo na Polônia. Tanto o tempo dedicado à TV linear quanto ao streaming aumentou 5% entre dezembro de 2025 e janeiro de 2026. Esse é um aumento significativo, considerando que o novo TV Universe (anunciado anualmente pela Nielsen) representa novas regras de ponderação para 2026 e, consequentemente, representa um crescimento aproximado de 1%, o que significa que, em janeiro, o público assistiu a conteúdo por um tempo consideravelmente maior.
Em termos de divisão de tela compartilhada, a audiência do Google na TV de dezembro de 2025 a janeiro de 2026 caiu ligeiramente (queda de 2%), pois mais espectadores procuraram seu conteúdo em outras telas, enquanto que para a Netflix, houve um aumento de 2% na audiência na tela da TV (86%, acima dos 84% em dezembro de 2025).
Lucyna Koba, Market Leader, Nielsen Poland, said: “January’s data marks a significant milestone in the Polish media landscape, with Warner Bros. Discovery reclaiming the top distributor spot for the first time since last spring. As is so often the case, it is a highly competitive ‘battle for the podium’ with just over one percentage point currently separating the top three distributors. It’s a clear indication that the fight for engagement continues to be intense.
What is particularly striking is the 5% surge in time spent across both linear and streaming platforms. This year’s exceptionally harsh winter and subsequent cold weather clearly acted as a catalyst for the increased time spent, keeping audiences indoors and anchored to their screens.”
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Distribuidores janeiro de 2026
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, Polsat Box Go, Polsat Go, Polsatnews.pl, Interia.pl
Warner Bros Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: YouTube
TV Puls: TV Puls, Puls2
Telewizja Republika: TV Republika
Meta: Facebook, Instagram
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium, FILMBOX Family, FILMBOX Action, FILMBOX Extra
Netflix: Netflix
Canal+: Canal+ Premium, Planete+, Ale Kino+, teleTOON+, Minimini+, CANAL+ KUCHNIA, Novelas, CANAL+ EXTRA1, CANAL+ EXTRA2, Canal+Seriale, Canal+ DOMO, Canal+1, Canal+Film, CANAL+ SPORT, Canal+360, CANAL+ SPORT5, Canal+ Dokument, CANAL+SPORT2, CANAL+SPORT3, CANAL+SPORT4, DocuBox, CANAL+(online)
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: lucyna.koba@nielsen.com
M: +48 602 477 386
