A TV a cabo cresce 9% com a força dos playoffs e notícias do futebol americano universitário, enquanto a NFL apresenta as 15 transmissões televisivas mais assistidas
A ESPN (+86%) e o FOX News Channel (+17%) combinados representam 21% da audiência da TV a cabo em janeiro.
Os programas “High Potential” e “ABC World News Tonight” da ABC lideram as novelas e os programas de notícias transmitidos pela televisão aberta.
“Stranger Things” lidera novamente os programas de streaming com 15,4 bilhões de minutos assistidos em janeiro
NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Overall viewing was up 3.7% over December, fueled by a 9% monthly increase in cable viewership, in combination with high-stakes sports, returning broadcast dramas and colder winter temperatures that kept audiences indoors.
A TV a cabo registrou o maior aumento mensal de audiência no The Gauge janeiro e representou 21,2% do total de TV (+1,0 ponto). A audiência dos canais esportivos a cabo aumentou 49% em relação a dezembro, impulsionada pela cobertura da ESPN dos playoffs do futebol americano universitário, que incluiu as quartas de final, semifinais e jogos do campeonato. Só a ESPN registrou um aumento mensal de 82% na audiência. Enquanto isso, os canais de notícias a cabo se beneficiaram de um ciclo de notícias ativo em janeiro e aumentaram 13% em relação a dezembro, impulsionados principalmente por um aumento de 17% na audiência do FOX News Channel, além de um aumento de 29% na CNN. Notavelmente, a ESPN e o FOX News Channel representaram, cada um, 2,2% do uso total de TV em janeiro e, juntos, as duas redes representaram 21% da audiência a cabo deste mês.
Sports remained the anchor for broadcast viewership in January as football continued to dominate the category. NFL games accounted for the top 15 broadcast telecasts, and the sports genre represented the largest share of the category’s viewership (30%). Broadcast dramas were also on the rise (up 24% vs. December), and High Potential on ABC emerged as the most-watched drama program of the month. Similar to cable, the busy news cycle boosted broadcast news viewing by 10% compared to last month, led by ABC World News Tonight. Overall, broadcast viewership was up 4.2% versus December and represented 21.5% of TV.
Following record viewing levels in December, streaming proved its resilience in January. Time spent streaming increased 2.7% month-over-month and the category continued to represent the lion’s share of TV usage with 47.0%. Across the category:
- Netflix mirrored the resilience of streaming following its best monthly performance to date. The platform achieved a steady 1% viewing increase (8.8% of TV) versus December, and owned the top streaming program for a second consecutive month, as Stranger Things tallied 15.4 billion viewing minutes in January.
- Peacock viewership was up 10% in January, bringing the streamer to 1.8% of TV. Peacock’s monthly uptick was driven primarily by the new season of its original series Os Traidores, and by audiences watching simulcasts of NFL games carried on NBC. This cross-platform amplification was most noticeable on Sunday, January 18 during NBC’s broadcast of the NFL Divisional Playoff matchup between the L.A. Rams and Chicago Bears, which fueled a 78% boost in viewership over its monthly average.
- Entre as plataformas de streaming gratuitas suportadas por publicidade, a Tubi e o The Roku Channel registraram aumentos mensais. A Tubi cresceu 6% em relação a dezembro, alcançando 2,1% da TV, e o Roku Channel cresceu 5%, mantendo sua participação de 3,0% na TV pela segunda vez consecutiva.
O intervalo de janeiro de 2026 abrangeu quatro semanas, de 29/12/2025 a 25/01/2026. Os relatórios da Nielsen seguem o calendário de transmissão, com intervalos semanais começando na segunda-feira.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Press Contact
Lauren Pabst
lauren.pabst@nielsen.com
