Warner Bros. Discovery e Nielsen assinam acordo plurianual de medição e análise

Warner Bros. Discovery adiciona recursos importantes de Big Data e Advanced Audience da Nielsen

Big Data + Painel da Nielsen usado como moeda para transações de vendas de anúncios da Warner Bros. Discovery

New York – September 11, 2025 – Warner Bros. Discovery e Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all Warner Bros. Discovery platforms across linear and streaming. 

Como parte do novo acordo, a Warner Bros. Discovery expandirá sua parceria com a Nielsen, assumindo novos serviços em 2026 que aproveitarão os recursos de Audiência Avançada da Nielsen. A Warner Bros. Discovery continuará a usar o Big Data + Panel da Nielsen como moeda de troca para este Upfront e outros. 

"Como demonstram nossos relatórios líderes do setor, a Warner Bros. Discovery é uma das principais empresas de mídia do mundo, oferecendo consistentemente sucessos para os fãs em todas as plataformas", disse Karthik Rao, CEO da Nielsen. "A Nielsen é a única empresa que pode fornecer medições para todas as maneiras pelas quais os fãs assistem a seus programas, em todas as plataformas. Do streaming ao linear e do ao vivo ao on demand, fornecemos à Warner Bros. Discovery os dados de que eles precisam para expandir seus negócios. Estamos entusiasmados em estender nossa parceria para que possamos fornecer dados precisos para a Warner Bros. Discovery e nossos clientes de publicidade em comum".

“At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns’ effectiveness,” said David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery. “As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen’s robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.”

The deal comes on the heels of a number of Nielsen innovations. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its  November 2024 announcement of its accreditation for a first-party live streaming solution. Big Data + Panel is being used as currency for Upfront transactions for the first time this year. And Nielsen continues to be the premier source of streaming TV measurement.

Sobre a Warner Bros. Discovery US Advertising Sales

Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros.  Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences.  WBDAS is part of WBD’s Revenue and Strategy Division.   

To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here. 

Sobre a Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).

Contatos

Carole Robinson
Nielsen Communications
Carole.Robinson@nielsen.com