O domingo, 9 de fevereiro, torna-se o segundo dia de TV mais assistido na história do Gauge, com mais de 110 bilhões de minutos de visualização no total do dia.
A Tubi representou um terço de todo o streaming durante o Grande Jogo.
O streaming registra a maior participação na TV até o momento, com 43,5%; a TV tradicional lidera por menos de um ponto de participação, com 44,4%.
NEW YORK - March 18, 2025 – Super Bowl Sunday ranks as one of the most heavily viewed days of television each year, and this year’s Super Bowl Sunday, February 9, tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes. This total day viewership milestone has been reached just one other time since The Gauge launched in May 2021, with Super Bowl Sunday on February 11, 2024, leading by a relatively slim margin of about 500 million minutes.
A record-breaking 127.7 million viewers watched FOX’s broadcast of Super Bowl LIX, including a simulcast streamed on Tubi (FOX’s free streaming service), which clearly resonated with consumers and further illustrated how cross-platform distribution has materialized into real world success. While previous Super Bowls have offered alternative streaming options, Tubi’s free and subscriptionless features provided a means for the Big Game to reach even more viewers. As the game aired live, Tubi represented a third of all streaming usage and multiplied its audience to nearly 16 times its January 2025 average. Viewers that watched Tubi during the Super Bowl were 38% more likely to be 18-34 than the total game average, and also skewed slightly female. Overall, Tubi’s February usage was up 17% over January to finish with 2.0% of total TV watch-time, its largest share since July 2024.
Seguindo as tendências sazonais típicas, o tempo gasto assistindo televisão diminuiu de janeiro para fevereiro. No entanto, o streaming foi o menos afetado, e a categoria ganhou 0,9 ponto de participação em relação a janeiro, representando 43,5% do tempo total de exibição nesse mês, marcando sua maior participação no bolo de exibição de TV até o momento. Em comparação, a transmissão (21,2%) e a TV a cabo (23,2%) representaram juntas 44,4% da TV em fevereiro.
O tempo gasto assistindo ao YouTube na TV em fevereiro aumentou 2,5% em relação ao mês anterior, representando 11,6% do total de visualizações na TV - um recorde para o YouTube e para a categoria de streaming em geral. Além disso, quase 27% do tempo gasto com streaming em fevereiro foi dedicado a assistir ao YouTube.
Following its platform-best performance achieved last month, Netflix represented the second largest share among streaming services in February with 8.2% of TV. Netflix also owned the top streaming program in February with its original action-thriller series The Night Agent, which captured 6 billion viewing minutes across the month. Azulado on Disney+ was second with 4.2 billion minutes.
Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February.
On broadcast, the Super Bowl and its pregame and postgame programs on FOX were followed by NBC’s Saturday Night Live 50th Anniversary Special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS’ Tracker (10.6 million) and Matlock (9.4 million).
O sucesso da pós-temporada da NFL e dos playoffs do futebol americano universitário no mês passado significou um declínio ainda mais acentuado da audiência da TV tradicional em fevereiro. Isso ficou mais evidente entre a audiência de eventos esportivos, que caiu 54% na transmissão e 42% na TV a cabo em relação a janeiro. Apesar das fortes exibições do Super Bowl e das principais transmissões mencionadas anteriormente, a transmissão total caiu 10%, representando 21,2% da TV (-1,3 pontos). Enquanto isso, a TV a cabo caiu 9% e totalizou 23,2% da TV (-1,2 p.p.).
As datas de intervalo de fevereiro de 2025 incluíram 27/01/2025 a 23/02/2025. Os relatórios da Nielsen seguem o calendário de transmissão com semanas de medição que vão de segunda a domingo.
Note: As of the January 2025 Gauge report, Disney+, Hulu and ESPN+ viewing are aggregated into a single total represented as “Disney Streaming.” Learn why.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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