Auckland, New Zealand – 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for TV measurement services in New Zealand, effective from July 2025 through until June 2027.
Essa renovação reafirma a parceria contínua entre a Nielsen e o Television Broadcasters Group da Nova Zelândia, que inclui a Television New Zealand (TVNZ) e a Sky Network Television (incluindo a Sky Free, anteriormente Warner Bros. Discovery NZ).
O acordo estendido não apenas dá continuidade ao compromisso de longa data da Nielsen em fornecer uma medição abrangente de audiência na Nova Zelândia, mas também ressalta os esforços de colaboração entre a Nielsen e as equipes da emissora.
Monique Perry, Managing Director of Nielsen Pacific, said: “It’s such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ. We’ve been a trusted partner for years, and that trust has only deepened with this renewed partnership. Nielsen’s globally recognised measurement services – a gold-standard for precision and reliability – enable New Zealand media to confidently navigate and capitalise on shifting audience trends.”
Ben Gibb, Think TV Chair, added: “This ongoing investment in TV measurement highlights that for New Zealand Broadcasters, independent and robust measurement continues to be crucial in ensuring transparency and trust in the market, enabling informed trading decisions.”
Scott Gillham, Nielsen’s Executive Director of Media Pacific said: “This renewed partnership is a testament to the exceptional quality and industry-leading standards Nielsen consistently delivers in audience measurement. With the introduction of new streaming tools, we’re excited to further elevate our offerings, providing unparalleled clarity and depth of insight for our valued partners in the market.”
Sobre a Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com e conecte-se conosco nas mídias sociais (Twitter, LinkedIn, Facebook e Instagram).
Sobre a Think TV
ThinkTV exists to champion the marketing power of advertising on TV. Dedicated to helping advertisers and their agencies get the best out of today’s multi-platform TV, we believe in the reach, value, and effectiveness of TV to build brands and drive business results – and we have the data to prove it.
Na ThinkTV, nosso trabalho é ajudar marcas e empresas a entender como otimizar sua publicidade na TV e obter os melhores resultados possíveis. Para isso, fornecemos conhecimento, dados e estatísticas, além da opinião de especialistas para ajudar a fornecer aos profissionais de marketing insights que informam o processo de tomada de decisão sobre mídia.
Nosso foco é a pesquisa, as melhores práticas de marketing e as mudanças na tecnologia que estão impulsionando o mercado atual de publicidade na TV. Desde a compreensão do envolvimento e da atenção, o compartilhamento de conhecimento e a celebração da criatividade publicitária, defendemos e promovemos o poder e o valor da publicidade na TV.
Criada em 2018, a ThinkTV se dedica a ajudar a publicidade na TV a continuar sendo um canal atraente para os profissionais de marketing e a promover seus extraordinários benefícios comerciais.
Media Contacts
Dan Chapman
Diretor adjunto de comunicações da Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
Ben Gibb, Think TV Chair
Ben.gibb@sky.co.nz
