Auckland, March 11, 2025 – Nielsen Anúncio Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, highest-investing industries, and key market shifts over the past year.
Os setores de varejo, alimentos e telecomunicações permaneceram dominantes, enquanto os setores farmacêutico e de seguros tiveram ganhos significativos, pois as marcas se adaptaram às mudanças de comportamento dos consumidores e às tendências do setor.
Os 20 principais anunciantes da Nova Zelândia para 2024
1. Foodstuffs, 2. Harvey Norman, 3. Woolworths, 4. Chemist Warehouse, 5. KFC, 6. ANZ Bank, 7. One NZ, 8. Spark NZ, 9. IAG, 10. McDonald's, 11. Lotto NZ, 12. The Warehouse, 13. Reckitt Benckiser, 14. Unilever Australasia, 15. Uber, 16. Bunnings, 17. Brand Developers, 18. Mitre 10, 19. Farmers, 20. Banco da Nova Zelândia
Monique Perry, Nielsen Pacific MD said: “The Anúncio Intel spend data for 2024 tells a clear story – businesses aren’t just maintaining their advertising spend, they’re increasing it! Advertising remains the most effective way to forge strong connections between brands and consumers. Nielsen’s insights have become indispensable for advertisers and agencies looking to stay ahead of the curve”.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, added: “Retail remains the leader in ad spend, but we’re seeing pharmaceuticals and insurance brands making major strides. With an increasingly dynamic market, these insights are crucial for advertisers refining their strategies and allocating budgets effectively. Nielsen Ad Intel continues to set the industry standard for tracking advertising trends, delivering the clearest and most actionable insights into New Zealand’s evolving media landscape.”
Categorias de publicidade com o maior investimento em 2024
Apesar das pressões econômicas, os anunciantes da Nova Zelândia alocaram orçamentos substanciais em vários setores. Os líderes foram:
1. Fast food, restaurants & cafes – $293 million, 2. Supermarkets – $194 million, 3. Banks – $180 million, 4. Department stores – $153 million, and 5. Homes & properties – $138 million.
As 5 principais categorias com o maior crescimento anual
O investimento em publicidade registrou um crescimento significativo em vários setores de 2023 a 2024, com os setores farmacêutico e de seguros liderando o caminho:
1. Chemists (+39%), 2. Fire & general insurance (+35%), 3. Supermarkets (+21%), 4. Cell & mobile phones (+18%), and 5. Fast food, restaurants & cafes (+13%).
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About Nielsen Ad Intel
Anúncio Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
Observação: a Nielsen monitora os gastos brutos com publicidade na mídia principal, de acordo com os valores publicados na tabela de preços. Embora alguns proprietários de mídia ofereçam descontos, as taxas não estão disponíveis abertamente. Observe também que os números dos agrupamentos de categorias e marcas/produtos são agrupados a critério da Nielsen.
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