As visualizações na Netflix aumentaram 13,5% em relação a maio, representando 42% do ganho mensal em streaming
Peacock registra um aumento de 13,4%, impulsionado pela nova temporada de "Love Island USA
O uso da TV por crianças e adolescentes aumenta 27% graças às férias escolares de verão
NEW YORK - July 15, 2025 – In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, streaming viewership surged again in June to represent 46.0% of television usage. Time spent streaming was up 5.4% over last month, which was primarily driven by both a standout month for Netflix, and a seasonal influx in viewing from school-aged audiences.
Netflix recorded the largest monthly uptick among streaming platforms in June, posting a 13.5% viewing increase over May and adding 0.8 share points to command 8.3% of TV. In fact, Netflix’s performance was so strong, it accounted for 42% of streaming’s total monthly gain. The considerable upswing for Netflix was powered by a slate of highly successful content, including its original series Ginny & Georgia, which was the most-streamed title of the month with 8.7 billion viewing minutes. The “Netflix Effect” was also in full view with the immediate popularity of acquired series Animal Kingdom e Blindspot, which earned the second and third most-streamed titles in June and combined for 11.4 billion viewing minutes (5.71B and 5.69B, respectively). Finally, Netflix rounded out the month with the release of the third season of Jogo da Lula, which generated nearly a billion viewing minutes—per day—across the series in the final three days of the June interval.
Peacock was a close second to Netflix from a monthly increase perspective, notching a 13.4% usage uptick. Peacock’s increase was driven by the new season of its original series Love Island USA, which garnered 4.4 billion viewing minutes and was the fourth most-streamed title of the month. Peacock ultimately gained a tenth of a share point to finish with 1.5% of TV in June, up 0.3 points compared to June 2024.
As crianças e os adolescentes foram os outros principais responsáveis pela mudança na participação do streaming, bem como pelo aumento geral no uso total da televisão, que cresceu 3% em relação a maio. Com mais tempo para passar em frente à TV, o uso total entre os jovens de 6 a 17 anos de idade aumentou 27% em relação ao mês anterior, e o streaming foi responsável por dois terços (66%) do tempo total gasto com a TV em junho. Não por coincidência, a Netflix e a Peacock registraram os maiores aumentos mês a mês entre o grupo de 6 a 17 anos, com um aumento de 32% e 37%, respectivamente, em relação a maio.
Também notável entre esse grupo demográfico em idade escolar foi sua contribuição para a categoria Outros. Embora "Outros" contenha uma variedade de fontes, as principais contribuições vêm do uso de console de videogame e de decodificador. A categoria Outros teve um aumento geral de 14% em relação a maio, mas entre as pessoas de 6 a 17 anos de idade, o aumento foi muito mais significativo, com um aumento de 41%.
Though broadcast and cable each exhibited declines in overall viewing in June, there were a few bright spots. For broadcast, the NBA Finals on ABC represented the top seven telecasts of the month and helped lift broadcast sports viewership by 17% compared to May. In addition to the seven finals games, ABC took each of the top 12 telecasts in June, including the NBA Trophy Presentation and ABC World News Tonight. Cable also benefited from NBA viewership, as the NBA Conference Finals on ESPN and TNT ranked as the top two cable telecasts. A busy news cycle also drove cable news viewing up 12% versus May, and feature film viewing also trended upward. Cable also benefitted from special programming, including the Army 250 Parade on FOX News Channel which ranked fifth among cable programs with 2.8 million viewers, and Goodnight and Good Luck on CNN, which was seventh among cable programs in June with 2.4 million viewers.
No entanto, a calmaria do verão na exibição da televisão tradicional ficou evidente neste mês, e a participação combinada de transmissão e TV a cabo caiu de 44,2% da TV em maio para 41,9% em junho. No geral, a audiência de TV aberta caiu 5%, representando 18,5% do total da TV, marcando a primeira vez que a categoria ficou abaixo de 20,0% de participação. A exibição de TV a cabo ficou relativamente estável em comparação a maio, mas a categoria ainda perdeu 0,7 ponto de participação devido ao maior aumento no uso geral da TV e terminou junho com 23,4% da TV.
O intervalo de junho de 2025 incluiu as datas de 26/05/2025 a 29/06/2025. Os relatórios da Nielsen seguem o calendário de transmissão com semanas de medição que vão de segunda a domingo.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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