Warsaw, Poland – April 28, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscape report, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets.
The first month of spring brought a decline in time spent watching video content. Compared to February, time spent consuming streaming content (ATV – Average Time Viewing) fell 3.2% in March to 59 minutes per day, while time spent with traditional content sources (cable, satellite, terrestrial) fell 3.8% to two hours and forty minutes.
Os lugares no pódio permaneceram inalterados em março. A Warner Bros. Discovery consolidou sua posição como líder em participação de público, com 18,8%, aumentando a diferença em relação às outras emissoras. A composição dos 10 primeiros colocados em termos de audiência também permaneceu inalterada. No entanto, a Netflix caiu uma posição, ficando abaixo da SPI, que ficou em 8º lugar.
As in February, traditional TV remains the preferred home screen for watching video content. Compared to the previous month, there was a one percentage point decline in the share of the big screen in favor of other devices in the viewing of Google, Netflix, and Canal+. The TV screen represents the following share of viewership for these three players respectively: 28% (Google), 83% (Netflix) and 97% (Canal+).
Lucyna Koba, Market Leader, Nielsen Poland, said: “Our report, as every month, shows the situation in the media industry, enabling us to better understand viewers’ preferences and help our clients to better understand audience engagement and how they consume content. Information on audience declines – characteristic of the spring-summer period – can be a signal to look for new formats (for broadcasters and publishers) or strategies (for advertisers and agencies) to engage audiences during this time. On the other hand, the continued dominance of TV shows that traditional media still holds a strong position in Poland.”
Algumas palavras sobre o All Screens Video Landscape
O relatório All Screens Video Landscape foi criado para fornecer ao setor de mídia uma análise mensal da audiência dos 10 principais distribuidores de conteúdo de vídeo em todas as telas monitoradas pela Nielsen: TV, PC/laptop, smartphone e tablet.
Informações sobre a metodologia do All Screens Video Landscape
Os dados são derivados de um painel de telemetria da Nielsen de fonte única, com 3.500 residências e quase 9.700 membros do painel. A compilação é baseada em dados mensais de participação de audiência AMR (Average Minute Rating). Os dados são apresentados para o grupo 4+ para os 10 grupos de distribuidores com a maior audiência total do mês. Os grupos de distribuidores individuais incluem todas as estações de TV e plataformas/players on-line pertencentes ao respectivo distribuidor e incluídos em nosso monitoramento.
Distribuidores Março de 2025
Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl
Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: Youtube
Telewizja Republika: TV Republika
TV Puls: TV Puls, Puls2
Netflix: Netflix
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium
Meta: Facebook, Instagram
Canal +: Ale Kino+, Canal+ DOMO, CANAL+ KUCHNIA, CANAL+ SPORT, CANAL+ SPORT2, CANAL+ SPORT3, CANAL+SPORT4, CANAL+ SPORT5, Canal+1, Canal+ Dokument, Canal+ 360, Canal+ Film, Canal+ Premium, Canal+ Seriale, MiniMini+, Planete+, teleTOON+, Novelas, CANAL+(platforma)
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Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
