A nova colaboração traz insights granulares sobre o público da NMC para que anunciantes, agências e editores possam entender melhor seu público
Agora disponível nos EUA, Reino Unido e Canadá.
NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced that Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment.
Isso permitirá que anunciantes, agências e editores aprimorem seus dados primários usando os conjuntos de dados proprietários da NMC e, como resultado, entendam melhor seus públicos em uma plataforma de colaboração de dados.
NMC’s data offering is backed by Nielsen’s industry-trusted data and premium third-party data sources, and provides a comprehensive view of how consumers engage with media across channels and platforms. In collaborating with InfoSum, clients can leverage NMC’s ID graph and audience segments for the enhancement of their first-party data strategy, including greater insights, audience enrichment, look-alike modeling, and activation, all under stringent privacy protocols.
“We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem,” said Marc Cestaro, SVP, Sales North America, at InfoSum. “NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”
"As plataformas de colaboração de dados são uma parte essencial da forma como as empresas estão enriquecendo e compartilhando dados, de uma maneira que é projetada para manter a privacidade do consumidor e, ao mesmo tempo, impulsionar o crescimento dos negócios", disse Kirsten Cummings, gerente geral da Nielsen Marketing Cloud. "A Nielsen continua a inovar para capacitar marcas e editores com as ferramentas necessárias para elevar suas estratégias e trabalhar com nossos dados na plataforma de sua escolha, para que possam atingir melhor o público-alvo."
The datasets are now available within InfoSum in the U.S., UK, and Canada. Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage the marketing process in a single place—from media planning and activation to data management and attribution.
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Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
