London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut, will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and will be based in London.
Na Revolut, Inam desempenhou um papel fundamental na condução do crescimento da receita e criou e liderou equipes de alto desempenho em toda a função comercial. Ele também desenvolveu e executou a estratégia GTM da marca, moldando sua narrativa e posicionamento.
Antes disso, Inam ingressou na TikTok como o primeiro contratado comercial na região EMEA em 2018, onde lançou e ampliou o negócio de publicidade e, posteriormente, liderou o lançamento da TikTok Shop na região. Ele também liderou várias iniciativas de monetização em toda a empresa.
Amilcar Perez, Chief Revenue Officer, Audience Measurement, Nielsen, commented: “It is vital for us to continually innovate and exceed the demands of a dramatically changing media landscape, continuing to service our clients in as many new and different ways as possible and ensure that we help them to shape the future of media.
"Com uma carreira de 20 anos, Inam desempenhou um papel fundamental no lançamento e no crescimento de empresas digitais em várias startups móveis e de vídeo, incluindo marcas mundialmente famosas como Revolut, TikTok e a premiada empresa de criação móvel Adludio. Estou confiante de que essa experiência excepcional nos ajudará a navegar pelo caminho a seguir de maneiras novas e empolgantes para nossa equipe da EMEA."
Inam Mahmood, General Manager, Audience Measurement, EMEA, added: “I am thrilled to join Nielsen and contribute to its fantastic reputation of driving innovation and delivering actionable insights to our clients. In today’s rapidly evolving and fragmented marketplace, understanding consumer behaviour is more critical than ever. I look forward to working with this talented team to deepen our client relationships and partnerships, explore new growth opportunities, and continue Nielsen’s exceptional commitment to shaping the future of audience measurement across the EMEA region.”
Sobre a Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
