O acordo plurianual inclui medição de TV local e OTT para estações em todo o país
Medição de TV local da Nielsen apoiada por Big Data + Painel
NEW YORK - February 12, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Graham Media Group have announced a multi-year agreement for Local TV measurement across their six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The expanded agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is Nielsen’s Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers, and Digital Content Ratings (DCR), which Graham Media will use in their Jacksonville market. Together, these solutions will provide Graham Media stations with compelling cross-platform insights to drive new content & revenue opportunities.
A medição de TV local da Nielsen oferece a visão mais abrangente das audiências de TV local, aproveitando a medição direta de conteúdo local ao vivo transmitido para dispositivos móveis por meio da tecnologia Digital in TV Ratings, além de residências tradicionais de televisão Over-the-Air combinadas com milhares de residências de cabo e satélite dos provedores de Big Data da Nielsen.
“Nielsen is proud to expand our partnership with Graham Media Group and deliver the most comprehensive view of their Local Linear, Digital, and Streaming audiences,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “Our commitment to innovation, including enhanced insights backed by our comprehensive Big Data + Panel Local TV measurement, empowers broadcasters, publishers & advertisers with accurate, representative & cross-platform measurement to drive the Local TV business forward.”
Sobre a Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Sobre o Graham Media Group
O Graham Media Group é composto por sete potências da mídia local, além da Graham Digital, Omne e Social News Desk - todos fornecendo notícias locais, programação, soluções de publicidade e ferramentas de mídia digital para televisão, on-line, celular, streaming, podcasts e dispositivos de áudio.
We are dynamic, local brands that extend well beyond traditional broadcast television. Our work helps inform, celebrate and knit together the communities we serve.
Headquartered in Detroit, GMG operates in four states: KPRC–Houston, WDIV–Detroit e WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW). Graham Digital is a digital media and technology development group widely recognized as a top industry innovator. Omne is a leader in results-driven marketing solutions. Social News Desk provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate and monetize local news content on social platforms.
Graham Media Group is a subsidiary of Graham Holdings Company (NYSE: GHC).
Contato com a mídia:
Sarah Muratore (sarah.muratore@nielsen.com)
