As empresas de streaming de jogos puros são responsáveis por mais de um quarto do total de TV em dezembro.
YouTube, Netflix e Amazon alcançaram as melhores participações da empresa na TV.
As datas de intervalo de dezembro de 2024 incluíram 25/11/2024 a 29/12/2024. Os relatórios da Nielsen seguem o calendário de transmissão com semanas de medição que vão de segunda a domingo.
NEW YORK – January 28, 2025 – Nielsen’s December 2024 Media Distributor Gauge results were driven by a dynamic month for TV that included the seasonal uptick in demand for holiday movies, a large appetite for football with more games moving exclusively to streaming, and a post-election downturn in news viewing. These trends fueled five changes in the monthly rankings, with one distributor climbing two spots.
Disney claimed the largest share of TV viewing for a fourth straight month, ranking as the most-watched media distributor with 11.2% of total usage in December. Disney’s 6% month-over-month gain was fueled by strong performances across its cable networks. Notable contributors included FX with a 45% surge, and Freeform, which nearly doubled its audience with its popular holiday movie marathons. Disney also benefited from football-driven gains on ESPN, as well as from Azulado on Disney+, which was the second-most watched streaming title of the month with 5.3 billion total viewing minutes during the December interval.
As mentioned in the December 2024 report of The Gauge, time spent watching YouTube on TV was up 7% in December, leading the streaming service to its best monthly share of total TV to date with 11.1% of time spent. This is YouTube’s 10th consecutive month ranking as one of the top two media distributors.
Netflix exhibited a 14% monthly uptick in viewing versus November, leading it to notch 8.5% of total TV watch-time and tie its previous platform high. Netflix’s gains were driven by the two Christmas Day NFL games, in addition to the nearly 15 billion viewing minutes accumulated by popular titles like Carry-On, Jogo da Lula e Virgin River.
Embora a FOX tenha apresentado o programa mais assistido do mês - o jogo da NFL no Dia de Ação de Graças entre os Cowboys e os Giants, que atraiu 38,5 milhões de espectadores e 8,2 bilhões de minutos de exibição - foi difícil igualar o melhor recorde da empresa, estabelecido em novembro, graças aos aumentos da World Series e da cobertura das eleições presidenciais. O resultado da ausência foi uma queda de 14% na audiência, terminando dezembro com 7,1% da TV.
A Amazon alcançou a melhor participação de 4,0% na plataforma de TV, beneficiando-se da realização de cinco jogos da NFL Thursday Night Football, incluindo um na Black Friday, durante o intervalo de dezembro, bem como de seu filme de grande sucesso de férias Red One, que acumulou 5,6 bilhões de minutos de visualização como o principal título de streaming do mês.
O Roku Channel teve um aumento de 10%, elevando-o a um recorde de plataforma de 2,0% do tempo total de TV e subindo do décimo para o nono lugar entre as empresas de mídia. Enquanto isso, o AMC teve um aumento de 24% em dezembro, graças à força de suas maratonas de filmes natalinos que duraram um mês.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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