Disney e Netflix obtêm, cada uma, os melhores desempenhos da empresa
FOX e Disney lideram o crescimento mensal entre os distribuidores, com alta de 12% em relação a dezembro
CNN (+39%), FOX News Channel (+29%) e MSNBC (+26%) ganham força no movimentado ciclo de notícias de janeiro
NEW YORK – February 25, 2025 - Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media companies since the report was established in November 2023. Disney’s success was primarily due to the College Football Playoffs, which represented the seven highest rated cable telecasts in January, and which drove an 84% monthly increase in ESPN viewership. Overall, viewing to Disney-owned entities was up 12% versus December to add 0.8 share points.
Further summarized in Nielsen’s January 2025 Gauge ‘Classic’ report, this month’s Media Distributor Gauge results were also influenced by a 5% monthly increase in TV watch-time. A busy news cycle helped drive a 26% monthly uptick in cable news viewing, including +26% for MSNBC, +29% for FOX News Channel and +39% for CNN. However, FOX News Channel ultimately provided the primary boost for FOX at the total distributor level, leading the way with its coverage of the presidential inauguration. Overall, FOX was up 12% in January and tied Disney for the largest monthly viewing increase among distributors, finishing with 7.6% of total TV (+0.5 pt.).
Netflix clinched its highest share of TV to date with 8.6% of overall viewing in January. The pure-play streamer followed an already robust December with an even stronger January as its watch-time climbed 7%. This was due in large part to Jogo da Lula, which generated 9 billion viewing minutes as January’s top streaming title, in tandem with 11 other original series and movies that reached over 1 billion viewing minutes each.
Em consonância com a transição das festas de fim de ano, a exibição de filmes a cabo em janeiro caiu 22% em relação a dezembro. Isso contribuiu para uma perda de 0,6 ponto de participação da Hallmark, que havia apresentado dois ganhos mensais consecutivos, levando-a a terminar o mês com 1,0% do uso da TV.
As datas de intervalo de janeiro de 2025 incluíram de 30/12/2024 a 26/01/2025. Os relatórios da Nielsen seguem o calendário de transmissão com semanas de medição que vão de segunda a domingo.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Press Contact
Lauren Pabst
lauren.pabst@nielsen.com
