Na Nielsen, os Grupos de Recursos Empresariais (BRGs) desempenham um papel fundamental na promoção de uma cultura baseada em nossos valores de inclusão, coragem e crescimento. No início de cada ano, um momento de renovação e estabelecimento de metas, nossos BRGs aproveitam a oportunidade para celebrar e envolver todos os funcionários por meio da nossa campanha BRinG It!
O BRinG It! dura apenas duas semanas e inclui uma programação que mostra os benefícios de se envolver com os BRGs por meio de oportunidades de associação ou liderança. "Este é o momento em que mostramos aos possíveis membros e líderes do BRG o valor de fazer parte de nossa comunidade", disse Camila Whyte, líder do programa BRG na Nielsen. "Os BRGs ajudam as pessoas a encontrar alegria no trabalho por meio da conexão com novos colegas com paixões compartilhadas e oportunidades de crescimento pessoal."
This year’s BRG theme is Community Connection & Joy. Led by employee volunteers, our 15 BRGs create programs including fireside chats with external experts, professional development coaching, volunteer opportunities, certification programs, book clubs, and more. We have even connected with clients’ BRGs to celebrate cultural holidays like Diwali and Hanukkah. An employee favorite is the cross-BRG Leadership Summit which brings colleagues together to learn from each other and inspire the next generation of Nielsen leaders.
Women in Nielsen BRG fica vermelho para a saúde do coração das mulheres
Support & Employee Resources for Veterans BRG placed wreaths on the headstones of veterans as part of National Wreaths Across America Day
Nielsen Generation: Connecting Employees of All Generation’s team wishing everyone a happy new year
BRGs also differentiate Nielsen as a great place to work. “ALL-IN is a place where I know I have friends who can support me when times are tough,” said Shweta Shah, a leader of ALL-IN (Asians Learning, Leadership & Innovation at Nielsen)–Nielsen’s Asian-focused BRG. “We have fun, we teach others about our Asian culture and we also show how Nielsen’s data about the AANHPI audiences helps clients grow.”
We just launched SPARK (Securing Protection for Audience Research & Knowledge), our newest BRG. As an industry leader, Nielsen’s intellectual property has set the bar high for audience and content measurement. SPARK aims to foster a spirit of innovation with employees. “Nielsen employees have contributed to an industry-leading patent portfolio, with Nielsen receiving almost 300 U.S. patents in 2024,”said Peyton Meyer, co-founder of SPARK. “Through SPARK, we want to encourage employees who have never participated in the invention process, to contribute to Nielsen’s large and growing portfolio of intellectual property.” This includes increasing awareness about how to leverage intellectual property and trademarks to benefit the innovator’s career. “Our vision is to empower our colleagues to build their brand as innovators and be recognized for their ideas,” added Polina Borisova, SPARK co-founder.
Os BRGs da Nielsen são realmente o coração da comunidade Nielsen, criando uma cultura em que os funcionários podem dar o melhor de si e encontrar comunidades de apoio.
