Os principais streamers expandiram os tรญtulos de TV, filmes e esportes em 5% no segundo trimestre; a Netflix liderou com um crescimento geral de 18,2%
NEW YORK – May 29, 2025 – ย Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global subscription video on-demand (SVOD) services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5%, from February to May according to a new Gracenote Data Hub release, which tracks quarterly content trends.
A Netflix ultrapassou significativamente todos os serviรงos rastreados no crescimento total do catรกlogo durante o segundo trimestre, aumentando o conteรบdo disponรญvel em 18,2%. Os prรณximos maiores ganhos relativos foram registrados pela Apple TV+ (3,7%), Amazon Prime Video (3,2%), Disney+ (1,6%) e Paramount+ (1%). Atualmente, a Netflix oferece 20,1% dos programas de TV, filmes e programas esportivos disponรญveis nos principais serviรงos de streaming, em comparaรงรฃo com 17,9% no trimestre anterior.
No nรญvel do programa, os cinco principais serviรงos de SVOD aumentaram o conteรบdo esportivo em 7,8% no segundo trimestre. Isso foi quase duas vezes a taxa de expansรฃo de filmes e quase um ponto percentual a mais do que a taxa de expansรฃo da TV. Atualmente, a Amazon Prime Video, a Disney+ e a Netflix sรฃo as principais empresas de esportes na anรกlise da Gracenote, sendo o lar de 92% da programaรงรฃo esportiva de streaming disponรญvel, incluindo jogos ao vivo, notรญcias relacionadas a esportes, programas de destaque e documentรกrios. Em termos de outros tipos de conteรบdo, os programas de TV aumentaram 6,9% em todos os serviรงos rastreados, enquanto os filmes aumentaram 4%.
“In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift,โ said Bill Michels, Chief Product Officer at Gracenote. โRegardless of program type or any other attribute, effective content discovery helps streamers connect viewers to the entertainment theyโll enjoy most and get the most value out of each of the assets in their catalogs.โย
The Gracenote Data Hub provides interactive visualizations of SVOD content volume, program genre and mood trends as well as exclusivity and country of origin insights. Tapping industry-leading Dados de vรญdeo globais da Gracenote covering content in 35 languages and more than 80 countries, the Data Hub helps video services, content owners and advertisers develop smart content distribution, licensing and media buying strategies. In addition, the resource provides trustworthy data to media and analysts seeking to understand whatโs driving the evolution of the streaming landscape.
About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the worldโs leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Media contact
Gracenote
Mark Yamada
mark.yamada@nielsen.com
