- Nielsen é o primeiro fornecedor nacional credenciado de medição de audiência de TV para Big Data + Panel
- Nielsen aprova Big Data + Painel como moeda de troca para o Upfront de 2025
- Big Data com suporte do setor + medição de painel melhora cada parte do processo de compra e venda de mídia
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Painel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO. “No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes. I believe Big Data + Panel gives the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping us innovate once again.”
“MRC has completed and evaluated rigorous audits of Nielsen’s National Service and its new components, including first party streaming (thus far consisting of select NFL games) and the integration of big data,” said George Ivie, CEO and Executive Director of the MRC. “We have now approved the integration of big data so this combined methodology can be considered MRC accredited; we appreciate Nielsen’s inclusion of this in the MRC accreditation process.” George added, “this effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates.” George Ivie, Media Rating Council.
“The NFL continues to support Nielsen’s efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,” said Paul Ballew, Chief Data & Analytic Officer of the NFL. “The accreditation of their Big Data solution is a significant step in the journey and we commend Nielsen for their efforts.”
O Big Data + Panel National TV Measurement combina a medição de painel representativo exclusivo e de alta qualidade da Nielsen com dados de TVs a cabo, set-top boxes de satélite e smart TVs em 45 milhões de residências e 75 milhões de dispositivos. O Big Data + Panel alimenta o planejamento e a medição no ecossistema da Nielsen e nos sistemas dos parceiros, possibilitando audiências avançadas entre plataformas em escala. Essa inovação de medição pode ser utilizada para apoiar o setor de mídia além do planejamento e da compra de publicidade, ajudando a informar a programação de conteúdo e as decisões de licenciamento, juntamente com as taxas de transporte para acordos de distribuição de TV. O Big Data + Panel foi amplamente adotado por muitas emissoras e agências para a temporada de Upfront de 2024 e a Nielsen está endossando seu uso como moeda de troca para o Upfront de 2025.
This continues Nielsen’s track record of innovation and modernization, reinforcing its leadership position in audience measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement, which is also being submitted to MRC for evaluation and is in process. Nielsen is also the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds in Nielsen’s Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge).
Para anunciantes e agências, a Nielsen recentemente expandiu Nielsen ONE para incluir recursos de resultados, além de audiências avançadas, planejamento e medição. A Nielsen continua a oferecer soluções de mídia cruzada deduplicadas, apoiadas por dados padrão ouro e metodologias credenciadas. Nielsen ONE não está sendo submetido ao MRC para auditoria/avaliação no momento, mas está planejado para isso no futuro.
Sobre Big Data + Painel
In the TV measurement space, big data refers to return-path data (RPD) from cable and satellite set-top boxes, as well as automatic content recognition (ACR) data from internet-connected smart TVs. Nielsen partners with companies like Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 million households (and 75 million devices) in the U.S. alone. Nielsen is also incorporating first-party data from participating streaming services to help measure audiences for live streaming events. These are massive datasets that capture TV viewing at the device level.
Nielsen uniquely goes farther than device-level data, verifying at the persons-level with panel data. For instance, when Nielsen analyzes RPD or ACR data, the company can identify what devices are part of its panels and compare the tuning data in those homes to the individual viewing behavior captured by Nielsen meters. By using panels as a source of truth, Nielsen developed robust methods to calibrate big data, assign viewing to the right individuals, and project audience estimates to the entire TV population, not just those in the big data dataset. For more on Big Data + Panel, watch this video.
Sobre a Nielsen
A Nielsen é líder global em medição de audiência, dados e análises. Por meio de nossa compreensão das pessoas e de seus comportamentos em todos os canais e plataformas, capacitamos nossos clientes com inteligência independente e acionável para que eles possam se conectar e se envolver com seus públicos globais - agora e no futuro.
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Contatos
Jake Urbanski, Nielsen Communications Jake.Urbanski@Nielsen.com
