O Amazon Prime Video apresenta o maior crescimento mensal entre as plataformas de streaming, impulsionado pelo NFL Thursday Night Football e The Rings of Power.
O Disney+ atinge a melhor marca da plataforma, 2,5% da TV em setembro.
O YouTube continua a liderar as plataformas de streaming, mantendo 10,6% do uso total da TV.
NEW YORK - October 15, 2024 – Football season officially kicked off in September to the delight of fans across the country, as the highly anticipated return of NFL and college games attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge™ revealed that NFL viewership this month notably reflected audiences’ familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September*, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%.
A Peacock também se beneficiou das audiências impulsionadas pela NFL com sua cobertura exclusiva de Green Bay vs. Philadelphia em 6 de setembro. A estreia da NFL em São Paulo, Brasil, obteve 2,6 bilhões de minutos de visualização, tornando o jogo o 11º programa mais transmitido em setembro. O ressurgimento da NFL também ficou evidente nas transmissões, pois os jogos da NFL representaram 14 das 15 principais transmissões em setembro, sendo que as três primeiras obtiveram mais de 3 bilhões de minutos de exibição cada uma na NBC, CBS e FOX. Além disso, a exibição de esportes transmitidos aumentou quase 9% em comparação com agosto, apesar de já ter tido um aumento de 44% no mês anterior devido ao aumento das Olimpíadas.
Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Prime Video exhibited the largest monthly growth among all reported streaming platforms in September (+12%), driven by the aforementioned Thursday Night Football, as well as its original series The Rings of Power, which was this month’s third most watched streaming title with 4.3 billion viewing minutes.
Disney+ was next in line for streaming service growth with a 5.2% bump in viewership to notch a platform-best 2.5% share of TV in September (+0.2 pt.). The gain for Disney+ was partially due to it benefitting from making Hulu content available on the platform for package subscribers, in addition to a 4.2 billion minute month for Azulado (4th overall). Netflix retained its 7.9% share of TV and owned September’s best performing streaming title, its original series The Perfect Couple, which garnered 5.5 billion viewing minutes. YouTube also maintained its share of TV from August and continued to lead all streaming platforms with 10.6% of TV usage in September.
O streaming subiu 11% em uma base anual, e a maior parte do ganho foi desproporcionalmente impulsionada por plataformas com mais de 30% de crescimento anual, incluindo Disney+, Peacock e Tubi. No entanto, o Roku Channel foi a maior mudança do ano, pois a audiência na plataforma FAST cresceu 42% em comparação com setembro do ano passado.
The broadcast category gained 0.6 share points to account for 22.6% of overall TV in September. In addition to the boost from NFL programming, broadcast drama viewing received an 11% uptick following seasonal debuts for several scripted series. On the broadcast news side, ABC’s simulcast of the Harris-Trump presidential debate also gave the category a lift as 67.1 million viewers tuned in across all 17 airing networks, and over 45 million viewers watched on one of the nine broadcast networks that aired the debate.
Em setembro, a audiência de TV a cabo representou 26,1% da TV total, uma queda de 0,2 ponto de participação em relação a agosto. A perda foi resultado parcial do grande volume de conteúdo esportivo e de notícias fornecido pelas Olimpíadas e pelo DNC de quatro dias no mês passado, já que os gêneros de esportes e notícias a cabo caíram 17,1% e 4%, respectivamente. O debate presidencial da ABC deu algum apoio à categoria, com a cobertura alcançando quase 22 milhões de espectadores em oito redes a cabo, incluindo mais de 9 milhões de espectadores no FOX News Channel. A principal transmissão a cabo em setembro, no entanto, foi a partida da NFL Monday Night Football entre o Atlanta Falcons e o Philadelphia Eagles na ESPN, com mais de 13 milhões de espectadores.
* O mês de medição de setembro de 2024 incluiu cinco semanas: 26/08/2024 a 29/09/2024. As semanas de medição da Nielsen vão de segunda a domingo.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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