Dashboards locais da Nielsen totalmente financiados por um grande subsídio da CPB
ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Member stations will have access to an interactive dashboard that includes critical audience metrics across all designated market areas (DMAs) with PBS Member Stations. The dashboards will help stations understand their diverse & comprehensive audiences within their local communities.
"Dados de qualidade nos ajudam a alcançar os telespectadores onde eles estão para criar novas conexões com o conteúdo que eles conhecem e amam", disse Amy Sample, vice-presidente de inteligência comercial da PBS. "Nossa colaboração contínua com a Nielsen, graças em parte à CPB, agora oferece às estações membros uma nova e poderosa ferramenta para entender sua audiência e o impacto na comunidade local. Isso ajudará a aumentar o envolvimento com os fãs de longa data e a criar novos fãs."
"A força das estações públicas de televisão é sua conexão com suas comunidades, e esses painéis fornecerão dados valiosos e detalhados para ajudar as estações a entenderem ainda melhor seu público", disse Patricia Harrison, Presidente e CEO da Corporation for Public Broadcasting. "A CPB tem o prazer de financiar esse investimento em estações de mídia públicas locais."
“As long-standing partners with PBS Member Stations in nearly every local market, we are excited to expand our relationship with PBS Corporate to deliver critical audience insights via a new intuitive and innovative dashboard” said Paul LeFort, Managing Director, Nielsen Local TV. “Nielsen’s unique capability to report PBS audiences across all platforms, including Cable Satellite, Over-the-Air, Digital & virtual MVPDs enables PBS Member Stations to demonstrate their engaged audiences to sponsors, underwriters, and community organizations more effectively than ever before. We are grateful to have the support of critical local media partners like PBS.”
Os Nielsen Local Dashboards estarão disponíveis para as emissoras membros da PBS a partir do final de maio, e dados semelhantes serão disponibilizados para a CPB. A PBS terá uma exposição na Reunião Anual da PBS de hoje a 15 de maio em Las Vegas e realizará vários webinars neste verão.
SOBRE A PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 36 million adults on linear primetime television, more than 15 million users on PBS-owned streaming platforms, and 56 million people view PBS content on social media, inviting them to experience the worlds of science, history, nature, and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS LearningMedia for digital content and services that help bring classroom lessons to life. As the number one educational media brand, PBS KIDS helps children 2-8 build critical skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality content on TV — including a PBS KIDS channel — and streaming free onpbskids.org and the PBS KIDS Video app, games on the PBS KIDS Games app, and in communities across America. More information about PBS is available at PBS.org, one of the leading dot-org websites on the internet, Facebook, Instagram, or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on X (formerly Twitter).
Sobre o CPB
The Corporation for Public Broadcasting, a private, nonprofit corporation authorized by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Facebook e LinkedIn e subscribe for email updates.
Sobre a Nielsen
A Nielsen molda a mídia e o conteúdo do mundo como líder global em medição de audiência, dados e análises. Por meio de nossa compreensão das pessoas e de seus comportamentos em todos os canais e plataformas, capacitamos nossos clientes com inteligência independente e acionável para que eles possam se conectar e se envolver com seus públicos - agora e no futuro. A Nielsen opera em todo o mundo, em mais de 55 países. Saiba mais em www.nielsen.com e conecte-se conosco nas mídias sociais (Twitter, LinkedIn, Facebook e Instagram).
Press Contact
Sarah Muratore
sarah.muratore@nielsen.com
