As marcas podem usar insights personalizados para obter o melhor valor dos investimentos
Londres – July 17, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced that it is using AI object detection software, within its Ad Intel product, to locate and capture logos across advertising materials. This enables Nielsen to give its clients bespoke and tailored advanced insight for their competitor analysis.
O uso da tecnologia de detecção de objetos permite que a Nielsen ofereça aos seus clientes uma análise abrangente da concorrência sobre o uso de logotipos ou de qualquer objeto que apareça em um anúncio. A tecnologia pode detectar uma grande variedade de objetos, e sua arquitetura permite fácil personalização e integração. Ela é altamente escalável e capaz de lidar com grandes volumes de dados.
John Mead, Ad Intel Client Service Lead, EMEA, commented: “Whether it is the upcoming Paris Olympics, the 2026 FIFA World Cup, or any other global tentpole event, there are stringent rules and regulations around the use of official logos. This use of AI object detection software allows us to locate and capture images so that we can check if any non-official brands are illicitly using assets, particularly logos. Official partners and sponsors will often have the exclusive rights to utilise these marketing assets, and we are now able to help these brands to ensure that they are getting the best value from their investments. Additionally, we can support global events to ensure that their Partners and Supporters are using the official assets in the correct way, and not misusing intellectual property rights and advertising guidelines and are not becoming the victims of ambush marketing by other brands.”
O produto Ad Intel da Nielsen é a fonte mais abrangente de dados competitivos de publicidade global disponível atualmente. A plataforma permite que anunciantes, agências, editores e plataformas de anúncios monitorem a atividade publicitária na TV, áudio, digital (incluindo busca e social em mercados selecionados), impressa, out of home e cinema. A Ad Intel fornece inteligência abrangente de publicidade em várias plataformas com insights acionáveis para identificar clientes em potencial, analisar estratégias de marca e aprender com campanhas publicitárias anteriores para planejar a próxima.
Sobre a Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
Press Contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
