Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan

"A aliança revigorada é a próxima etapa na evolução da mídia no Japão e uma grande vitória para o setor de mídia do país", dizem as partes interessadas

Tóquio, Japão, 11 de setembro de 2024 - Nielsen, a global leader in audience measurement, data and analytics (Asia headquarter: Singapore, President Commercial Asia: Arnaud Frade) today announced the formation of a strategic partnership with Video Research (headquarter: Chiyoda-ku, Tokyo, President & CEO: Yutaka Ishikawa), Japan’s leading media and marketing empresa de pesquisa, com o objetivo de desenvolver uma solução de medição de mídia cruzada desduplicada para o mercado exclusivo do Japão. 

Em colaboração com o setor, a parceria liderará o desenvolvimento de uma solução de medição de ponta, sem duplicação e entre mídias, especificamente adaptada ao ambiente de mídia exclusivo do Japão, com base na força de uma colaboração de 2017 entre a Nielsen e a Video Research. 

A poderosa aliança reúne a experiência e a infraestrutura de medição de TV linear da Video Research (atualmente a moeda de medição de TV linear do Japão) com a tecnologia líder do setor, a cobertura e o apoio global da Nielsen, combinando a escala de big data com percepções granulares e necessidades do mercado local.

Yutaka Ishikawa, President & CEO of Video Research added: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”

Arnaud Frade, President, Commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”

Sobre a Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

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Sobre a Video Research Ltd.

Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as the only research institute in Japan to provide TV viewership data, we have been providing cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and providing total support for solving corporate marketing issues. For more information, please visit the Video Research website: https://www.videor.co.jp/

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