Sydney, 27 August – Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measurement to include deduplication with mobile and desktop devices in Australia, building on more than a decade of deduplicated digital ad reach metrics (across computer and mobile) for Nielsen in this important market.
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the Australian launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – in the market.
A medição do aplicativo YouTube CTV no Nielsen ONE Ads, o conjunto de produtos de medição de campanhas multiplataforma da empresa, inclui a visualização conjunta e será deduplicada em relação a outras exposições do YouTube em computadores e dispositivos móveis.
Monique Perry, Managing Director of Nielsen Pacific, said: “Today’s launch gives Nielsen’s agency and advertiser clients a complete picture of YouTube campaign performance through an independent, comparable measurement system, which allows them to measure and analyse YouTube’s ad reach across computer, mobile, and CTV devices as part of their overall digital campaigns.
The inclusion of YouTube on CTV is the next step in a more than decade-long commitment to independent, deduplicated digital measurement by Nielsen in Australia, and provides much-needed coverage against the latest digital devices – connected televisions (CTV).”
A inclusão da medição do YouTube CTV no Nielsen ONE Ads permite que os compradores entendam melhor o alcance, gerenciem a frequência e verifiquem o público de suas compras no YouTube com maior comparabilidade do que nunca.
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Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
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