Sydney, September 18, 2024 – Nielsen today announced the launch of Públicos avançados, (powered by Nielsen Consumer & Media View (CMV), which is backed by strategic integrations with prominent demand-side platforms (DSPs), to advance digital campaign targeting capabilities across Australia and New Zealand.
Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen Públicos avançados” on some of the region’s most prominent DSPs.
Such integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in CMV, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen’s deeper consumer insights for greater precision.
Nielsen Pacific MD, Monique Perry said: “This is a huge win for advertisers and agencies. By integrating Nielsen Advanced Audiences (powered by CMV) into demand-side platforms, we’re connecting brands with the audiences they want the most, ensuring every digital activation is grounded in real consumer behaviour and insights.”
Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: “Nielsen Advanced Audiences is the answer to the evolving needs of advertisers in a digital-first world, where precision targeting has become a ‘must-have’ for effective marketing.
We all know advertisers need reach, but increasingly they need to connect with the right people, in the right place, at the right time, and Nielsen Advanced Audiences (Powered by CMV) delivers that via more nuanced segments.
Isso aborda um desafio urgente enfrentado pelo setor, ao mesmo tempo em que traz maior transparência e responsabilidade ao planejamento e à eficácia da mídia digital.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
Sobre a Nielsen Advanced Audiences
Os insights do Nielsen Advanced Audiences enriquecem seus dados primários para criar conexões autênticas com os consumidores australianos e neozelandeses e gerar maior sucesso nos negócios.
Quanto melhor você conhecer seu público, mais fácil será se conectar com ele. Com ricos dados demográficos e de estilo de vida, informações sobre comportamentos e intenções de compra, além de relatórios abrangentes sobre hábitos de mídia, o Nielsen Advanced Audiences molda estratégias bem-sucedidas de marca, publicidade e marketing.
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