FOX obtém ganhos com a cobertura da World Series, da NFL e das eleições
A Netflix ganha com as demonstrações de homens jovens durante Paul vs. Tyson
As datas de intervalo de novembro de 2024 incluíram 28/10/2024 a 24/11/2024. Os relatórios da Nielsen seguem o calendário de transmissão, e as semanas de medição vão de segunda a domingo.
NEW YORK - December 17, 2024 – In a month that included widespread coverage of the presidential election and a dynamic slate of sporting events, multiplatform media distributors continued to benefit most from their ability to engage with audiences everywhere. FOX set a new company-best share of TV for a second consecutive month in Nielsen’s Media Distributor Gauge, reaching 8.6% of TV watch time in November. FOX was boosted by a 20% viewing increase to FOX News Channel, and an 8% increase to its broadcast affiliates on the strength of the final three World Series games and NFL and college football.
A Disney ficou em primeiro lugar no Media Distributor Gauge pelo terceiro mês consecutivo, liderando todas as empresas de mídia com 11,1% da audiência de TV em novembro. Além disso, a pegada de streaming da Disney foi responsável por 43% de sua participação total neste mês. O YouTube ganhou terreno e estabeleceu um novo recorde de plataforma com 10,8% da TV, ficando atrás da Disney por 0,3 ponto de participação.
Netflix added 0.2 share points from last month to secure 7.7% of TV viewing. As mentioned in Nielsen’s November report of The Gauge™, Netflix’s share of TV peaked at 8.5% during the third week of the interval, coinciding with the live-streamed Jake Paul vs. Mike Tyson fight on November 15. During prime time on fight night, Netflix accounted for 34% of all 18-49 year-old male TV viewing, That is about half of what the Super Bowl achieves from this demographic, and twice what a regular season NFL game draws.
Como esse intervalo de medição terminou em 24 de novembro, a semana do Dia de Ação de Graças não está incluída no relatório deste mês. No entanto, os telespectadores parecem ter começado cedo as maratonas de filmes de fim de ano da Hallmark, que recebeu um aumento de 24% na audiência em seus canais - o maior entre todos os distribuidores neste mês - para 1,4% do tempo total de exibição na TV.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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